Konstruksi makna ambyar sebagai identitas komunitas sobat ambyar

Putri, Yuni Arinta (2020) Konstruksi makna ambyar sebagai identitas komunitas sobat ambyar. Masters thesis, Universitas Pelita Harapan.

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Abstract

Didi Kempot merupakan penyanyi Indonesia yang dikenal pada tahun 1990an hingga tahun 2000an. Didi Kempot dikenal dimasyarakat dengan lagu bahasa Jawa. Tahun 2019 menjadi tahun kebangkitan popularitas Didi Kempot yang sempat redup. Istilah ambyar juga ikut terkenal dikalangan penggemar Didi Kempot bahkan para penggemarnya membentuk komunitas dengan nama Sobat Ambyar. Tujuan dari penelitian ini ingin mengetahui bagaimana konstruksi makna ambyar sebagai identitas dari komunitas Sobat Ambyar. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian fenomenologi. Pengumpulan data penelitian dilakukan dengan data primer, yaitu wawancara dan observasi partisipan, serta data sekunder berupa studi kepustakaan dan dokumentasi. Wawancara dilakukan kepada 5 informan yang merupakan bagian dari manajemen Didi Kempot dan anggota dari Komunitas Sobat Ambyar Jakarta. Hasil penelitian menunjukkan bahwa ambyar adalah istilah yang digunakan untuk mengungkapkan perasaan patah hati yang dikaitkan dengan lirik lagu Didi Kempot yang sebagian besar tentang patah hati. Tetapi, ambyar juga dapat merepresentasikan kebahagiaan. / Didi Kempot is an Indonesian singer known in the 1990s until the 2000s. Didi Kempot is known as a singer with Javanese songs. 2019 became the year of Didi Kempot's ever-fame popularity. The term ambyar is also popular among fans of Didi Kempot and even his fans create a community called Sobat Ambyar. The purpose of this study is to find out how the construction of the meaning of ambyar as the identity of the Sobat Ambyar community. This study uses qualitative research methods with phenomenology. Research data collection was carried out with primary data, namely interviews and participant observation, as well as secondary data in the form of literature studies and documentation. Interviews were conducted with 5 informants who were part of the management of Didi Kempot and members of the Jakarta Sobat Ambyar Community. The results showed that ambyar is a term used to express feelings of heartbreak expressed by the lyrics of the song Didi Kempot which is mostly about heartbreak. But, ambyar can also represent happiness.

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