Perlindungan hukum bagi merek terkenal asing menurut undang – undang nomor 20 tahun 2016 tentang merek dan indikasi geografis (studi kasus perkara wafer Superman)

Wardhani, Fitria (2020) Perlindungan hukum bagi merek terkenal asing menurut undang – undang nomor 20 tahun 2016 tentang merek dan indikasi geografis (studi kasus perkara wafer Superman). Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaturan mengenai perlindungan merek terkenal asing di Indonesia menurut Undang – undang Nomor 20 Tahun 2016 Tentang Merek dan Indikasi Geografis. Latar belakang pemikirannya adalah untuk mengetahui mengenai perlindungan terhadap pemegang hak merek asing dan untuk mengetahui pelaksanaan perlindungan hukum bagi pemilik merek terkenal terhadap praktik pendaftaran yang memiliki persamaan pada pokoknya, yang mana analisa penelitian ini ditinjau dari kasus yang pernah terjadi di Indonesia yaitu kasus perkara Wafer Superman yang terjadi pada tahun 2018. Jenis penelitian ini termasuk penelitian hukum yuridis normatif yang bersifat deskriptif analitis. Pendekatan penelitian menggunakan pendekatan perundang-undangan dan kasus. Jenis data penelitian adalah data sekunder dengan bahan hukum primer dan bahan hukum sekunder. Teknik pengumpulan data berupa studi kepustakaan dan teknik analis data pada putusan perkara yang terkait.Berdasarkan hasil penelitian, pengaturan mengenai perlindungan hukum terhadap merek terkenal di Indonesia merupakan hasil adopsi dari Persetujuan TRIPSs (Trade Related Aspect of Intellectual Property Right Agreement) yang merupakan bagian dari Persetujuan Organisasi Perdagangan Dunia/WTO (World Trade Organization). Perlindungan Merek terkenal didasari pada pertimbangan adanya Bad Faith sehingga diperlukan upaya – upaya perlindungan diantaranya upaya Preventif dan upaya Represif, yang mana hal tersebut diatur dalam Undang – undang Nomor 20 Tahun 2016 Tentang Merek dan Indikasi Geografis. Referensi: Perlindungan Hukum, Merek Terkenal, Undang – Undang No. 20 Tahun 2016 Tentang Merek dan Indikasi Geografis. / This study aims to analyze the regulation regarding the protection of foreign well-known brands in Indonesia according to Law Number 20 Year 2016 Regarding Trademarks and Geographical Indications. The background of his thinking is to find out about the protection of foreign brand rights holders and to know the implementation of legal protection for famous trademark owners on registration practices that have similarities in principle, which analysis of this research is reviewed from cases that have occurred in Indonesia, namely the case of Wafer Superman which happened in 2018. This type of research includes normative juridical legal research that is analytical descriptive. The research approach uses a statutory and case approach. The type of research data is secondary data with primary and secondary legal materials. Data collection techniques in the form of literature studies and data analysis techniques on related case decisions. Based on the results of the study, the regulation regarding legal protection of well-known brands in Indonesia is the result of adoption of the TRIPSs Agreement (Trade Related Aspects of Intellectual Property Right Agreement) which is part of the World Trade Organization (WTO) Agreement. Protection of famous brands is based on the consideration of the existence of Bad Faith so protection efforts are needed including preventive efforts and repressive efforts, which are regulated in Law No. 20 of 2016 concerning Brands and Geographical Indications.Reference: Legal Protection, Famous Brand, Law Number 20 Year 2016 Regarding Trademarks and Geographical Indications

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