Satyahadi, Martin Purbaya (2020) Pengaruh hospital credibility dan hospital ambience pada willingness to recommend yang dimediasi oleh hospital image serta patient pleasure feeling (studi pada rumah sakit xyz). Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk menguji apakah variabel Hospital Credibility, Hospital Image, Hospital Ambience, Patient Pleasure Feeling, berpengaruh positif pada Willingness to Recommend. Penelitian ini ditujukan pada pasien RS XYZ terutama pasien poli rawat jalan. Penelitian difokuskan pada rumah sakit swasta di Jakarta. Teknik pengambilan sampel pada penelitian ini adalah non-probability sampling. Data pada penelitian ini diambil dari responden yang berjumlah 159 responden, dengan instrument kuesioner yang disebarkan secara online. Analisis data dilakukan menggunakan PLS-SEM dengan aplikasi SmartPLS. Hasil penelitian mengungkapkan bahwa variabel Hospital Credibility, Hospital Image, Hospital Ambience, Patient Pleasure Feeling, terbukti berpengaruh positif terhadap variabel Willingness to Recommend dengan pengaruh terbesar dari variabel Hospital Credibility. Penelitian ini dapat memberikan implikasi manajerial dan saran bagi penelitian lebih lanjut.
Item Type: | Thesis (Masters) | ||||||||
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Uncontrolled Keywords: | hospital credibility ; hospital image ; hospital ambience ; patient pleasure feeling ; willingness to recommend | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Hospital Administration Current > Faculty/School - UPH Karawaci > Business School > Master of Hospital Administration |
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Depositing User: | Users 10130 not found. | ||||||||
Date Deposited: | 10 Dec 2020 04:55 | ||||||||
Last Modified: | 14 May 2022 04:18 | ||||||||
URI: | http://repository.uph.edu/id/eprint/11253 |
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