The impact of creativity on entrepreneurship at bakery business in Medan

Cynthia, Cynthia (2018) The impact of creativity on entrepreneurship at bakery business in Medan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Creativity is the source of innovation, and it can lead to generate new business and improve products to enable enterprises possess more competitive capability. Creativity is not only important for enterprises, but also, or to play an important role when entrepreneurs make strategic decisions throughout entire business creation process. The objective of this study is to know whether there is the impact of creativity on entreprenuership of bakery business in Medan. As this research paper will be using creativity as its independent variable, there are 4 indicators which will be defined as follows: product, press, person, process. On the other hand, the dependent variable is entrepreneurship which will have 5 indicators which are: properties, support policy, overall environment, activities, information and electronic. The methods used by the writer in this research are descriptive method and correlational method. Data used in this research is primary data and secondary data. Data analysis methods used in this research are descriptive statistic, validity test, reliability test, normality test, coefficient of correlation, coefficient of determination, linear regression analysis and T test. Based on research result, the conclusion of this research is that creativity has a significant impact on entrepreneurship in bakery business in Medan. From t test, it can be known that tcount (19.023) is higher than ttable (1.97) with result that there is an impact of creativity on entrepreneurship. The determination test shows that coefficient of determination value is 72.7%. It shows that contribution of creativity to entrepreneurship is high. There is a strong and positive relationship between creativity and entrepreneurship. It can be seen from the results that coefficient of correlation value is in 0.853. Therefore, the entrepreneur should improve the creativity in conducting the business, and show strong leadership by shaping business strategy and motivating employee via creative thinking.

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