Kartika sari, Diah (2018) The influence of electronic word of mouth ( ewom) in female daily network forum on purchase decision of product MAYBELLINE MAGNUM BARBIE WATERPROOF MASCARA. Bachelor thesis, Universitas Pelita Harapan.
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Title)
Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (170kB) | Preview |
|
|
Text (ToC)
ToC.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (381kB) |
|
|
Text (Chapter1)
Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (221kB) | Preview |
|
|
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (311kB) |
|
|
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (296kB) |
|
|
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (863kB) |
|
|
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (209kB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (210kB) | Preview |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB) |
Abstract
Along with the growing era, everything can be searched quickly through the help of technology, including the trend that is enlivened by women today, which is about makeup. The purpose of this research is to know the positive influence of electronic word-of-mouth in an online beauty forum Female Daily Network to consumer’s purchase decision of Maybelline Magnum Barbie Waterproof Mascara product. This research is using a quantitative model by distributing questionnaires online to as many as 96 female respondents who are the members of the Female Daily Network forum by using simple random sampling method. Research of the data analyzed using the simple linear regression analysis and hypothesis testing done by using the significance Z-test. The results of this research shows that there is a strong positive influence of electronic word-of-mouth in the Female Daily Network forum on consumer purchasing decisions of Maybelline Magnum Barbie Waterproof Mascara products.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | electronic word-of-mouth, purchase decision, female daily network, online forum. | ||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
||||||||
| Depositing User: | rony lubis | ||||||||
| Date Deposited: | 05 Mar 2021 07:28 | ||||||||
| Last Modified: | 21 Jan 2022 02:20 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/11438 |
Actions (login required)
 |
View Item |
