Novilia, Novilia (2020) Analisis pengaruh food, service, price and value, convenience, atmosphere terhadap behavioral intention melalui satisfaction pada pelanggan gyu kaku japanese bbq di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Food Quality, Service Quality, Price and Value, Convenience, Atmosphere terhadap Behavioral Intention melalui Satisfaction. Manfaat yang diharapkan dari penelitian ini adalah menambah khasanah ilmu pengetahuan di bidang manajemen khususnya seberapa besar pengaruh satisfaction sehingga meningkatkan behavioral intention yang pada akhirnya akan meningkatkan pembelian aktual dari perusahaan Gyu Kaku Japanese BBQ / This study aims to determine how the influence of Food Quality, Service Quality, Price and Value, Convenience, Atmosphere on Behavioral Intention through Satisfaction. The expected benefit from this research is to increase knowledge in the field of management, especially how much influence satisfaction will have, thereby increasing behavioral intention, which in turn will increase actual purchases from the company Gyu Kaku Japanese BBQ
| Item Type: | Thesis (Bachelor) | ||||||||||||
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| Uncontrolled Keywords: | food; service; price and value; convenience; atmosphere; satisfaction; behavioral intention | ||||||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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| Depositing User: | Users 4710 not found. | ||||||||||||
| Date Deposited: | 28 Oct 2020 07:01 | ||||||||||||
| Last Modified: | 28 Oct 2020 07:01 | ||||||||||||
| URI: | http://repository.uph.edu/id/eprint/11461 |
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