Safira, Erlin (2020) Analisis pengaruh design application, privacy, dan fulfillment terhadap customer loyalty melalui perceived value, customer satisfaction, dan customer trust Pada pelanggan aplikasi Shopee di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Disusunnya penelitian ini demi mengetahui pengaruh hubungan antara Design Application, Privacy, dan Fulfillment terhadap Customer Loyalty melalui Perceived Value, Customer Satisfaction dan Customer Trust pada pelanggan Shopee di Surabaya. Penelitian ini diharapkan bermanfaat dalam menambah khasanah ilmu pengetahuan di bidang manajemen khususnya seberapa besar pengaruh Perceived Value, Customer Satisfaction dan Customer Trust terhadap Customer Loyalty sehingga banyak orang lebih memilih berbelanja di aplikasi Shopee / This research is compiled to determine the effect of the relationship between Design Application, Privacy, and Fulfillment on Customer Loyalty through Perceived Value, Customer Satisfaction and Customer Trust on Shopee customers in Surabaya. This research is expected to be useful in adding to the knowledge in the field of management, especially how much influence Perceived Value, Customer Satisfaction and Customer Trust have on Customer Loyalty so that many people prefer to shop on the Shopee application.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | design application; privacy; fulfillment; perceived value; customer satisfaction; customer trust; customer loyalty | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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Depositing User: | Users 4693 not found. | ||||||||||||
Date Deposited: | 28 Oct 2020 07:08 | ||||||||||||
Last Modified: | 28 Oct 2020 07:08 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/11464 |
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