Analisis pengaruh human resource management, food quality, dan ambiance terhadap customer satisfaction dan akhirnya menuju customer behavioral intentions pada pelanggan restoran Bakmi GM di Surabaya

Alexander, Alexander (2020) Analisis pengaruh human resource management, food quality, dan ambiance terhadap customer satisfaction dan akhirnya menuju customer behavioral intentions pada pelanggan restoran Bakmi GM di Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh human resource, food quality, dan ambiance terhadap customer behavioral intentions melalui variabel customer satisfaction. Manfaat yang diharapkan pada penelitian ini adalah untuk menabah ilmu pengetahuan di bidang manajemen khususnnya seberapa besar pengaruh dari customer satisfaction sehingga dapat meningkatkan customer behavioral intentions yang akhirnya hal ini akan dapat meningkatkan transaksi berkelanjutan dari pelanggan restoran Bakmi GM di Surabaya / This study aims to determine how the influence of human resource, food quality, and ambiance on customer behavioral intentions through customer satisfaction variables. The expected benefit in this study is to add knowledge in the field of management, especially how much influence customer satisfaction has so that it can increase customer behavioral intentions, which in turn will increase the sustainable transactions of customers at Bakmi GM restaurant in Surabaya.

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