Yaputera, Hartanto (2018) The impact of service quality towards customer satisfaction at PT DELTAMAS SURYA INDAH MULIA. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
PT Deltamas Surya Indah Mulia just launched “Customer Delight” project on the previous year on 2017. The aim of that project is to improve customer satisfaction by giving good service quality. They believe that service quality is important because it can increase customer satisfaction which will result in higher sales. The purpose of this research is to reveal and analyse the impact of service quality towards customer satisfaction at PT Deltamas Surya Indah Mulia. The research is done with quantitative approach. The population and sample in this research are the customers of PT Deltamas Surya Indah Mulia. The analysis methods used are validity test, reliability test, normality test, linearity test, linear regression test, correlation test, determination test and hypothesis testing with z-test.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | service quality, customer satisfaction, entrepreneurship, family business, automotive, toyota. | ||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
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| Depositing User: | rony lubis | ||||||||
| Date Deposited: | 05 Mar 2021 07:33 | ||||||||
| Last Modified: | 21 Jan 2022 02:50 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/11601 |
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