The influence of price strategy towards customers UD. JITU BEARINGS, MEDAN

Tanara, Jeffrey (2018) The influence of price strategy towards customers UD. JITU BEARINGS, MEDAN. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The purpose of this skripsi is actually to conduct a research on the influence of price strategy towards customers’ loyalty in the view of entrepreneurship. The research will definitely bring a benefit for the people who have been working in this field. The writer decided to use quantitative descriptive and associative method in this research, as the method is needed to find the influence of x variable (price strategy) towards y variable (customer loyalty) at UD. Jitu Bearings, Medan. For this research, the writer will use census sampling as the method for research. Census sampling is the technique of determining the sample when all members of the population are used as a sample. There are 72 respondents will be given questionnaires, however before doing the survey, the writer will conduct preliminary interview on one of the employees, two customers and the owner at UD. Jitu Bearings, Medan. There are 9 data analysis tests that will be used in this research, which are validity test, reliability test, descriptive statistic, normality test, linearity test, coefficient correlation test, determination test, simple linear regression test and hypothesis testing. The result from counting the determination test is 61.3%. It can be concluded that the influence of price strategy towards customer’s loyalty is amount 61.3%. Based on the hypothesis testing, Ho rejected, Ha accepted because Z-count is bigger than Z-table. This research has been conducted to find if there is an influence of price strategy towards customer’s loyalty at UD. Jitu Bearings, Medan. The hypothesis test also showed that there is an influence between price strategies towards customer’s loyalty.

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