The study of consumer behavior towards social media spending on startup businesses at UPH MEDAN

David, Kevin Joe (2018) The study of consumer behavior towards social media spending on startup businesses at UPH MEDAN. Bachelor thesis, Universitas Pelita Harapan.

	Text (Title) Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (602kB)
Preview	Text (Abstract) Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (118kB) | Preview
	Text (ToC) ToC.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (140kB)
Preview	Text (Chapter1) Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (134kB) | Preview
	Text (Chapter2) Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (144kB)
	Text (Chapter3) Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (221kB)
	Text (Chapter4) Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (261kB)
	Text (Chapter5) Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (132kB)
Preview	Text (Bibliography) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (156kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (628kB)

Abstract

In the globalization era, many individuals are tend to be inseparable from their gadget and technological devices, even during day to day activities. Making use of the wide and vast market they can attract using the power of social media and somewhat free marketing schemes, many modern day entrepreneurs are doing what they do best in terms of business. Theoretical background of entrepreneurship and marketing are explained, as well as start-up business, consumer behavior, and social media spending. Previous researches are also shown to further support the theories of the study, along with hypothesis development. Research methodology that encompasses its design, population and sample of the object itself are thoroughly explained. As well as data collection methods and formula. Right after the previous chapter, general views of the research object are described before going through every data that has been obtained and calculated are presented along with its results. The final portion of the report is the accumulated piece of all the facts and results obtained from the whole research, gathered and organized in a conclusion. Also, the implications and recommendation for future readers and researches.

Actions (login required)

View Item