Brand building frisian flag uht disney oleh netplus

Carline, Carline (2012) Brand building frisian flag uht disney oleh netplus. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Netplus sebagai salah satu advertising agency lokal yang ada dalam hal ini membantu Frisian Flag sebagai salah satu kliennya dalam mencapai tujuan untuk memperkenalkan produk UHT Disney di masyarakat melalui event yang diselenggarakan di Mall Kelapa Gading. Penulis melakukan magang di PT. Noffa Pratama (Netplus) selama empat bulan di Divisi Account Planning and Creative sebagai junior watcher. Semasa magang Penulis mendapat tugas untuk menangani event “The Fun Adventures of Cars 2” di Mall Kelapa Gading yang diikuti oleh Frisian Flag. Mall Kelapa Gading mengundang Frisian Flag untuk berpartisipasi dalam event tersebut dengan membuka sebuah booth. Dalam event ini, Frisian Flag melakukan penjualan dan pemberian direct gift sesuai dengan mekanisme yang berlaku guna mensosialisasikan UHT Disney dan penggunaan karakter Disney ke masyarakat. Dari hasil magang dan pengamatan yang dilakukan, Penulis mengambil kesimpulan bahwa penggunaan karakter Mickey Mouse dan Donald Duck dalam kemasan Frisian Flag UHT Disney merupakan suatu keunikan yang memberikan dampak bagi penjualan pada saat event berlangsung. Hal tersebut dibuktikan dari hasil penjualan yang dilakukan oleh Frisian Flag dan bekerja sama dengan Netplus pada event “The Fun Adventures of Cars 2”. Frisian Flag dapat mengikuti event lainnya di kota lain dan melakukan program sampling di in-store untuk menambah awareness di masyarakat. / Netplus being one of the existing local advertising agencies helps Frisian Flag as one of its clients in achieving the goal to introduce the Disney UHT products to the public through events at Mall Kelapa Gading. The author had an internship at PT. Noffa Pratama (Netplus) for four months at the Account Planning and Creative Division as a junior watcher. During her internship, the author was assigned to handle "The Fun Adventures of Cars 2" event at Mall Kelapa Gading, in which Frisian Flag participated. Mall Kelapa Gading invited Frisian Flag to participate in the event by gave a booth. In this event, Frisian Flag conducted direct sales and direct gifts in accordance with existing mechanisms in order to socialize UHT Disney and Disney characters to the public. From the result of the internship and observations, the author concludes that the use of the Mickey Mouse and Donald Duck characters in Frisian Flag’s Disney packaging UHT Frisian Flag is a unique selling point that gives a positive impact towards sales on the event. This refers to the value of Frisian Flag sales, in partnership with Netplus in "The Fun Adventures of Cars 2" event. Frisian Flag can participate in another event in another city and do an in-store sampling program to increase awareness among the public.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Carline, CarlineUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorMayasari, FitriaUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: brand building ; frisian flag uht disney
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 04 Oct 2018 07:33
Last Modified: 06 Dec 2019 07:20
URI: http://repository.uph.edu/id/eprint/1182

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