Efektivitas twitter sebagai medium promosi restoran taiyo sushi

Prima, Anastasia (2012) Efektivitas twitter sebagai medium promosi restoran taiyo sushi. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Dalam bidang ekonomi, Internet menjadi sarana untuk menghubungkan sebuah perusahaan dengan pelanggannya secara cepat. Salah satu medium yang menggunakan Internet ialah Twitter, yang merupakan situs microblogging dimana pemilik akun Twitter dapat menyampaikan apa saja dalam 140 karakter. Twitter digunakan oleh restoran Taiyo Sushi dalam menyampaikan informasi mengenai produk, harga produk, alamat restoran serta promosi penjualan yang sedang berlangsung di restoran tersebut. Informasi ini ditujukan kepada pengikut (followers) akun Twitter restoran Taiyo Sushi. Penelitian ini melihat sejauh mana efektivitas Twitter sebagai medium promosi bagi restoran Taiyo Sushi yang diukur dengan menggunakan information processing model oleh Charles Hofacker. Secara spesifik, penelitian ini menjabarkan tingkat keefektifan pada setiap dimensi yang menyusun model tersebut, yakni exposure, attention, comprehension and perception, yielding and acceptance, serta retention. / From the economy point of view, Internet is a tool that connects a company to its customers within a short time. An example of a medium that uses Internet is Twitter, a microblogging site that allows its users to post anything in 140 characters. Twitter is used by Taiyo Sushi restaurant to convey the information about products, products pricing, restaurant’s location and ongoing sales promotion as well. Those information are addressed to the followers of Taiyo Sushi restaurant’s Twitter account. The research is looking at the extent of Twitter effectiveness as a promotional medium for Taiyo Sushi Restaurant, which measured by using information processing model by Charles Hofacker. In specific, this research describes the level of effectiveness in each dimension that make up the model. The dimensions are exposure, attention, comprehension and perception, yielding and acceptance, also retention.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Prima, AnastasiaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorEmrus, EmrusUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: promotion medium effectiveness ; twitter
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 04 Oct 2018 07:35
Last Modified: 11 Dec 2019 02:23
URI: http://repository.uph.edu/id/eprint/1191

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