event management “wtc matahari go green” yang dijalankan divisi event and promotion mall wtc matahari

Supandy, Grace (2011) event management “wtc matahari go green” yang dijalankan divisi event and promotion mall wtc matahari. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penulis melaksanakan aktivitas magang di Mall WTC Matahari. Dalam pelaksanaan magang Penulis ditempatkan di Departemen Marketing Communication. Pekerjaan Penulis selama melaksanakan magang pada umumnya, seperti memonitor event yang diadakan di Mall WTC Matahari, salah satunya adalah event WTC Matahari Go Green yang diselenggarakan 11-27 Maret 2011. Dalam laporan magang ini Penulis lebih banyak menjelaskan mengenai kegiatan dalam mempersiapkan dan menjalankan suatu event. Penulis menjelaskan proses event WTC Matahari Go Green dari tahap objectives, seperti meningkatkan penjualan tenant sampai ke tahap divestment / legalcies atau biasa disebut dengan tahap evaluasi yaitu seperti mengevaluasi kesalahan-kesalahan yang terjadi ketika pelaksanaan event diadakan. Proses event management yang dilakukan Penulis nantinya akan mempengaruhi jalannya event tersebut. Maka dari itu dalam melaksanakan tahapan-tahapan event management ini, Penulis harus lebih teliti dan cekatan agar nantinya tidak membawa dampak buruk pada saat event tersebut dilaksanakan. / The author carry out internship for four month, commencing from January 31 until May 31 2011 at Mall WTC Matahari, precisely in the department of marketing and Communication. Was based on the science of communication and viewed from the standpoint of Public Relations. The author wrote comparing some theories, the concept of Public Relations and knowledge gained during the lecture with the application in the world of work. In this Internship report authors explain the role and functions of Public Relations is run by the Department of Marketing and Communication at Mall WTC Matahari in shaping a positive image in society. The report shows the importance of practical work of public relations function in a company, especially a company engaged in retail is so much better, in retail business requires a positive image of the company, both in the eyes of investors.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Supandy, GraceUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTandilintin, PaulusUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: event management
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 04 Oct 2018 07:35
Last Modified: 05 Dec 2019 09:23
URI: http://repository.uph.edu/id/eprint/1209

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