Analisis uses and gratification terhadap pengguna photosharing apps instagram

Kristin, Fendy (2012) Analisis uses and gratification terhadap pengguna photosharing apps instagram. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan teknologi telah memungkinkan penyebaran informasi kepada khalayak luas melalui telepon gengam. Salah satunya adalah dengan menggunakan Photosharing Apps Instagram, yang hanya dalam 1 tahun setelah dirilis memiliki total pengguna mencapai 40 juta pengguna. Penelitian dengan menggunakan pendekatan uses and gratifications. perlu dilakukan untuk mengetahui bagaimana aplikasi ini dapat memuaskan kebutuhan penggunanya. Pendekatan ini menyatakan adanya empat kategori kebutuhan yang menentukan penggunaan media yaitu kebutuhan surveillance, personal identity, personal relationship, dan diversion. Pengumpulan data dalam penelitian ini menggunakan metode survei, dengan menyebarkan kuesioner ke responden yang menggunakan Photosharing Apps Instagram. Pengujian data dilakukan dengan menyebarkan kuesioner ke 30 responden, yang kemudian diuji validitas dan reliabilitasnya. Kuesioner kemudian disebar ke 106 responden dan dianalisis dengan pendekatan perbedaan kepuasan. Berdasarkan hasil penelitian, seluruh kebutuhan pengguna terpuaskan setelah menggunakan Photosharing Apps Instagram Artinya, kebutuhan yang terpenuhi (gratification obtained) lebih banyak dibandingan dengan kebutuhan yang diinginkan (gratification sought). Hal ini dapat dilihat dari nilai kebutuhan yang terpenuhi (gratification obtained yang memiliki nilai rata-rata lebih besar daripada nilai rata-rata kebutuhan yang diinginkan (gratification sought). Jadi Photosharing Apps Instagram memberikan kepuasan kepada para pengguna / Technological developments have enabled the dissemination of information to a wide audience via a mobile phone device. One of the way is through Photosharing Apps Instagram, which has reached a total of 40 million users in only a year after its release. a uses and gratifications approached research needs to be done to find out how this application could satisfy the needs of its users. The approach recognizes the existence of four categories of needs that determine the use of media, which are Surveillance, Personal Identity, Social Integration, and Diversion. The data collection process of this study was done through surveys, by distributing questionnaires to the the users of Photosharing Apps Instagram. Data testing is done with 30 respondents, which is then tested for its validity and reliability. Questionnaire was then distributed to 106 respondents and the differences of satisfaction was analyzed with the approach. Based on the results of the study, all the needs of the users were gratified after using Photosharing Apps Instagram . where, the needs that are met (gratification obtained) have a higher score compared with the desired needs (gratification sought). It can be seen from the value gratification obtained which has a greater mean score compared to the gratification sought. So Photosharing Apps Instagram was concluded to be able to give satisfaction to its users

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