Tingkat kesadaran para pemilih pemula di jakarta pada kegiatan political branding partai nasdem dalam persiapan pemilu 2014

Wijaya, Christiana (2012) Tingkat kesadaran para pemilih pemula di jakarta pada kegiatan political branding partai nasdem dalam persiapan pemilu 2014. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Segala sesuatu dapat di-branding begitu juga dengan politik. Kegiatan branding di dalam dunia politik dikenal dengan Political Branding. Penelitian ini bertujuan untuk meneliti tingkat kesadaran para pemilih pemula di Jakarta terhadap kegiatan Political Branding Partai NasDem dalam persiapan Pemliu 2014. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei deskriptif, lalu peneliti membagikan kusioner kepada para pemilih pemula yang berusia 17-21 tahun dengan tingkat ekonomi menengah ke atas di tiga universitas mahal di Jakarta yaitu President University, Swiss Germany University, dan Universitas Pelita Harapan. Dari hasil penelitian ini, ditemukan bahwa tingkat kesadaran para pemula di Jakarta rendah terhadap kegiatan Political Branding Partai NasDem dalam persiapan Pemilu 2014. / Everything can be branded, as well as political. Branding activities in the political world known as the Political Branding. This study examines the level of awareness of the electorates against Nasional Demokrat’s Political Branding activities in preparation for the 2014 election. This research uses quantitative way and descriptive survey method, and distributes questionnaires among electorates 17-21 years old with upper middle economic level in President University, Swiss Germany University, and Universitas Pelita Harapan. From these results, it was found that the level of awareness of the electorates against Nasional Demokrat’s Political Branding activities in preparation for the 2014 election is low or not aware.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Wijaya, ChristianaNIM04120080091ITIN_ITIN@HOTMAIL.COM
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAstuti, Prida Ariani AmbarUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: brand awareness ; political branding
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 05 Oct 2018 02:12
Last Modified: 21 Jul 2020 06:11
URI: http://repository.uph.edu/id/eprint/1228

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