Pergeseran representasi feminitas dalam film animasi disney princess

Biasini, Naurissa (2016) Pergeseran representasi feminitas dalam film animasi disney princess. Masters thesis, Universitas Pelita Harapan.

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Abstract

Disney Princess animated films not only show entertainment for the audience but also the representation of femininity that can affect the mindset of the viewers, especially children. The representation should evolve in line with the global feminist movement in order for the audience to have a realistic description of the condition of women in every era. Research is needed to determine whether the transition is in line with the development of feminism waves and theories. This study uses a critical approach with Sara Mills’ critical discourse analysis research method, using feminist theories and concepts of femininity as a reference. The data collection was completed using primary data, specifically observations and interviews, as well as secondary data from the study of literature and documentation. Observations were accomplished by watching 11 Disney Princess animated films while interviews were conducted with the Disney directors, feminist activists, and three Disney Princess enthusiasts. The final analysis shows that the transition in the representation of femininity in Disney Princess animated films indicates inequalities and emphasizes the rebellious side of woman. / Film animasi Disney Princess tidak hanya menampilkan hiburan bagi penontonnya namun juga representasi feminitas yang dapat mempengaruhi pola pikir penontonya terutama anak-anak. Representasi tersebut seharusnya berkembang sejalan dengan perkembangan gelombang feminisme di dunia agar penonton memiliki gambaran nyata mengenai kondisi perempuan di setiap era. Karena itu diperlukan penelitian untuk mengetahui apakah pergeseran yang terjadi sejalan dengan perkembangan teori dan gelombang feminisme. Penelitian ini menggunakan pendekatan kritis dengan metode penelitian analisis wacana kritis Sara Mills. Pengumpulan data penelitian dilakukan dengan data primer, yaitu observasi dan wawancara, serta data sekunder berupa studi kepustakaan dan dokumentasi. Observasi dilakukan dengan menonton 11 film animasi Disney Princess sedangkan wawancara dilakukan kepada sutradara Disney, aktivis feminis, dan tiga orang penonton anime Disney Princess. Hasil analisa menunjukkan bahwa ada pergeseran representasi feminitas yang terjadi dalam film animasi Disney Princess, meskipun menunjukkan ketidaksetaraan dan justru menampilkan sisi pemberontakan dalam diri perempuan.

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