Respon follower akun instagram the Watch Co terhadap promosi produk the Watch Co di instagram = Followers response of the Watch Co. instagram account by the Watch Co. promotion in instagram.

Fauzia, Syifa (2014) Respon follower akun instagram the Watch Co terhadap promosi produk the Watch Co di instagram = Followers response of the Watch Co. instagram account by the Watch Co. promotion in instagram. Bachelor thesis, Universitas Pelita Harapan.

[img] Text (Title)
Title.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (5MB)
[img] Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (350kB)
[img] Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (421kB)
[img] Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (2MB)
[img] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (431kB)
[img] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (597kB)
[img] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (437kB)
[img] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (458kB)
[img] Text (Chapter6)
Chapter6.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (397kB)
[img] Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (393kB)
[img] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (3MB)
[img] Text (Publication-Agreement)
Publication-Agreement.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (1MB)

Abstract

Salah satu media yang sangat berperan dalam media online adalah social media. Media sosial menjadi bagian yang sangat diperlukan oleh pemasaran bagi banyak perusahaan dan merupakan salah satu cara terbaik untuk menjangkau pelanggan dan klien. Salah satunya dengan menggunakan social media Instagram. Untuk meningkatkan kepuasan para followers The Watch Co, maka diperlukan penelitian mengenai respon para followers akun Instagram The Watch Co terhadap promosi yang dilakukan The Watch Co di Instagram. Metode penelitian yang digunakan penulis adalah metode penelitian Kuantitatif yang menggunakan survey. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik sampling yang digunakan adalah purposive sampling yaitu sampel dipilih dari kategori terentu dalam hal ini adalah follower akun Instagram The Watch Co. Dalam penelitian ini sampel ditetapkan sebanyak 50 orang. Dilihat dari keseluruhan jawaban kuesioner didapatkan bahwa respon Kognitif, afektif dan Konatif followers Instagram The Watch Co memilki respon yang positif di ketiga aspek. / One of the media that important in terms of comunications in online media is social media. Social media becoming an indispensable part by marketing for many companies and it is the best ways to reach customers and clients. One of the social media is Instagram. To increase the satisfaction of the followers of The Watch Co., it is necessary to study the followers response of The Watch Co. Instagram account by The Watch co promotion in Instagram. Research methods that are used are quantitative research method that uses survey. The sampling technique that Writer used was purposive sampling the samples selected from a particular category in this case is a follower of The Watch Co. Instagram account. Therefore, in this study a sample set of 50 people. Judging from the responses to questionnaires showed that the overall response of Cognitive , affective and conative The Watch Co. Instagram followers have the positive response in all three aspects.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Fauzia, SyifaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: response followers ; social media
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mrs Linda Dwiastuti
Date Deposited: 05 Oct 2018 02:12
Last Modified: 05 Oct 2018 02:12
URI: http://repository.uph.edu/id/eprint/1233

Actions (login required)

View Item View Item