Analisis sostac terhadap strategi internet marketing dalam kampanye wonderful indonesia oleh kementerian pariwisata dan ekonomi kreatif

Suryadi, Sharleen (2012) Analisis sostac terhadap strategi internet marketing dalam kampanye wonderful indonesia oleh kementerian pariwisata dan ekonomi kreatif. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Internet telah menjangkau milyaran pengakses di dunia. Internet tidak hanya berfungsi sebagai media informasi tapi juga telah menjadi media komunikasi yang melibatkan partisipasi publik untuk kegiatan promosi, salah satunya adalah dalam promosi pariwisata Indonesia. Sejak tahun 2008, media Internet efektif digunakan dalam kegiatan mempromosikan pariwisata Indonesia. Keberadaan Internet sebagai salah satu tool dalam promosi digunakan untuk mendukung penyampaian pesan Wonderful Indonesia pada publik. Dalam kegiatan Internet marketing tersebut, analisis situasi, tujuan, strategi, taktik hingga pada tahap evaluasi diintegrasikan pada suatu kegiatan promosi dalam kampanye pariwisata Indonesia. Oleh karena itu, penelitian ini bertujuan untuk menganalisis SOSTAC™ terhadap strategi dalam kampanye Wonderful Indonesia melalui Internet marketing yang dilakukan Kementerian Pariwisata dan Ekonomi Kreatif. Melalui pendekatan kualitatif dalam metode studi kasus ini diperoleh hasil penelitian yaitu: penggunaan website diikuti dengan penggunaan media sosial seperti facebook dan twitter dinilai menjadi media yang bermanfaat sebagai sarana promosi dalam memenuhi kebutuhan akses informasi wisata di Indonesia yang diperlukan para wisatawan. Namun, hal yang perlu diperhatikan adalah perlunya melakukan analisis situasi mendalam terhadap kompetitor dan analisis portal serta perlu adanya integrasi dengan kegiatan promosi lainnya agar menghasilkan komunikasi yang lebih baik, sehingga pesan Wonderful Indonesia dapat tersampaikan secara tepat. / The Internet has reached billions of Internet users in the world. Internet not only serves as a medium of information but also has become a medium of communication that involves public participation for the promotion, one of which is the promotion of tourism in Indonesia. Since 2008, the Internet media effectively used to promote tourism activities. The existence of the Internet as one of the promotional tool are used to support the delivery of Wonderful Indonesia’s message to the public. In the activities of Internet marketing, the situation analysis, objectives, strategies, tactics until the stage of evaluation are integrated to the promotional activities of Indonesia’s tourism campaign. Therefore, this study aims to analyze SOSTAC ™ in the strategy of Wonderful Indonesia’s campaign through the use of Internet marketing by the Ministry of Tourism and Creative Economy. Through a qualitative research approach in this case study method, results obtained are: website followed by the use of social media like facebook and twitter are valued to be useful as a promotional media in meeting the tourists’ needs about tourism in Indonesia. But, things to note are the need to conduct in-depth analysis of competitor and portal analysis. Moreover, the integration with other promotional activities that will give result in a better communication is needed, so that messages of Wonderful Indonesia can be conveyed appropriately.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Suryadi, SharleenUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTangdilintin, PaulusUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: promotion ; internet marketing ; sostac™
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 05 Oct 2018 02:13
Last Modified: 11 Dec 2019 03:16
URI: http://repository.uph.edu/id/eprint/1241

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