Perlindungan hukum bagi merek produk beras terhadap perbuatan curang (studi kasus perbuatan curang pt. Indo beras unggul)

Fachrozi, Ahmad (2017) Perlindungan hukum bagi merek produk beras terhadap perbuatan curang (studi kasus perbuatan curang pt. Indo beras unggul). Masters thesis, Universitas Pelita Harapan.

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Abstract

Hukum anti monopoli telah memberikan perlindungan bagi pemegang merek dan pemakai merek, suatu pemanfaatan kepentingan dagang yang kuat. Hukum ini menganggap bahwa alokasi sumber daya yang paling baik dan paling efisien di dalam pasar, diperoleh melalui persaingan yang nyata bukan melalui persaingan curang. Untuk mengetahui perlindungan bagi merek dari perbuatan curang tersebut, diperlukan penelitian mengenai perlindungan hukum bagi pemilik merek dan konsumen terhadap perbuatan curang dalam perdagangan beras serta penyelesaian hukum atas kasus perbuatan curang yang merugikan pemilik merek dalam perdagangan beras tersebut. Dalam penelitian ini, pengumpulan data dilakukan dengan menggunakan pendekatan analisis perundang-undangan dan pendekatan studi kasus, didukung dengan wawancara terhadap narasumber. Dari hasil penelitian, dapat disimpulkan bahwa adanya pelanggaran yang dilakukan PT IBU, namun pemerintah belum dapat memberikan perlindungan bagi pemilik merek dan konsumen dikarenakan kurangnya pengawasan dari pihak pemerintah terhadap perdagangan beras dan upaya penyelesaian hukum melalui pengadilan (litigasi), oleh beberapa tim Satgas Pangan yang terdiri dari KPPU, Kementerian Perdagangan, Kementerian Pertanian, dan Kepolisian Negara Republik Indonesia / Anti-monopoly law has provided protection for brand holders and brand users in order to safeguard trade interests. This law considers the most fair and efficient allocation of resources in the market is acquired through fair competition rather than through fraudulent competition. To know the protection of the brand from such fraud, it is necessary to investigate the legal protection for brand owners and consumers against fraudulent practices in the trade of rice as well as the resulting legal settlement of those fraudulent cases harming brand owners in the trade of rice. In this research, data collection is done through analyzing related legislation and through case study, supported by interview to informant. From the results of this study, it can be concluded that despite the existence of violations committed by PT IBU, the government has not been able to provide protection for brand owners and consumers due to lack of government oversight of the rice trade and legal settlement efforts through the courts (litigation), with several teams of Food Task Force consisting of KPPU, Ministry of Trade, Ministry of Agriculture, and National Police of the Republic of Indonesia

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