Kegunaan dan gratifikasi tayangan k-pop bagi delapan mahasiswa UPH jurusan Ilmu Komunikasi angkatan 2010-2011

Sjalim, Angelia Fransisca (2013) Kegunaan dan gratifikasi tayangan k-pop bagi delapan mahasiswa UPH jurusan Ilmu Komunikasi angkatan 2010-2011. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Beberapa tahun belakangan ini, fenomena K-Pop telah menjadi sorotan masyarakat Indonesia. Awalnya K-Pop mulai masuk ke Indonesia melalui acara drama Korea di salah satu saluran televisi lokal, yang sampai sekarang K-Pop semakin mewarnai per-televisian Indonesia. Sebelum tahun 2010, acara- acara di televisi jarang yang menyiarkan acara Korea, dimana lebih banyak tayangan acara-acara Barat. Akan tetapi, sekarang ini, sudah banyak acara-acara musik KPop di televisi pada saluran televisi international maupun saluran lokal yang kebanyakan audiencenya adalah para remaja. Dengan munculnya fenomena KPop di Indonesia, banyak pengaruh yang dirasakan bagi masyarakat Indonesia, khususnya para remaja. Adanya berbagai pengaruh tersebut, dikarenakan dari penggunaan media oleh masyarakat yang terus-menerus setiap harinya. Berbagai pertanyaan diajukan berdasarkan teori Kegunaan dan Gratifikasi sebagai pedoman peneliti. Pertanyaan disusun sesuai rumusan masalah dalam penelitian ini. Setelah itu, pengumpulan data dilakukan dengan cara depth interview kepada 8 mahasiswa UPH jurusan Ilmu Komunikasi angkatan 2010- 2011. Dari hasil penelitian dapat dikatakan bahwa fenomena K-Pop di media televisi berpengaruh terhadap 8 mahasiswi UPH jurusan Ilmu Komunikasi angkatan 2010-2011 dari segi lifestyle, perilaku, persepsi, ketergantungan, hobi dan kebiasaan. Selain itu, setelah melakukan depth interview, diketahui berbagai alasan seseorang menggunakan media televisi dimana adanya tujuan dan motif tertentu dalam menggunakan media. Dari penggunaan media secara intens, secara tidak langsung, hal tersebut yang sebenarnya dapat memberikan pengaruh terhadap diri responden dan hal tindakan dan pemikiran seseorang. / In the recent years, K-Pop phenomenon is becoming people’s attention in Indonesia. Firstly, K-Pop start to being known by the Korean drama that being aired at one of local channel and until now, K-Pop programme is increasing on television. Before year 2010, programme in television doesn’t have so many KPop’s programme, which is more into a western programme. But, nowadays, there are a lot of music K-Pop’s programme that have been aired in international or local channel which is the most of the audience are teenagers. Because of the KPop’s phenomenon in Indonesia, it’s give a lot of influence to the people, especially teenager. That kind of influence is caused by the use of media by the audience continuously day by day. Some questions will be given to the respondent based on Uses and Gratification Theory. The question will be organized depends on the formulation probelm ini this study After that, the data collection is being done by depth interview to 8 UPH students Ilmu Komunikasi 2010-2011 generations. From the result of depth interview, it can be said that K-Pop phenomenon on television is affect to 8 UPH students Ilmu Komunikasi 2010-2011 generation, in terms of lifestyle, attitude, perception, dependency, hobby and habit. Beside that with a depth interview, a researcher become knows the kinds of many reason people use a television where there is some purpose and motive using the media. From the intensive time of using media, indirectly its actually can give an influence to the respondents itself in the way the think and do.

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