Aktifitas promosi PureIt Unilever oleh Lowe Indonesia = Promotion activity of PureIt by Lowe Indonesia

Sumito, Brian Dhicosumarvin (2014) Aktifitas promosi PureIt Unilever oleh Lowe Indonesia = Promotion activity of PureIt by Lowe Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

ada kesempatan magangnya Penulis melaksanakan magang di divisi Account Management LOWE Indonesia. LOWE Indonesia merupakan advertising agency terbesar di Indonesia dari skala pendapatan dan sumber daya manusia. Dalam pelaksanaan magangnya penulis banyak terlibat di kegiatan promosi yang di lakukan oleh PureIt Unilever. Aktifitas promosi yang dilakukan bertujuan untuk memasarkan produk-produk yang dimiliki PureIt ke masyarakat Indonesia. Dalam laporan magang ini, penulis berkesempatan untuk membahas mengenai kegiatan Promotion yang dilakukan oleh PureIt Unilever dan penggunaan promotion tools oleh PureIt. Promotion tools seperti Advertising ( ATL & BTL ), Sales Promotion dan Direct Marketing adalah sebagian dari aktifitas promotion yang dilaksanakan oleh PureIt selama masa magang penulis. Penulis dapat menyimpulkan bahwa segala aktifitas promosi yang dilakukan oleh PureIt memiliki tujuan yang pasti yaitu meningkatkan sales, meningkatkan awareness brand dan juga memperlebar market share. Saran Penulis adalah, dalam aktifitas promosinya PureIt harus memperbanyak penggunaan promotion tools agar hasilnya dari marketing activity tersebut bisa maximal. Sementara itu PureIt juga harus memaximalkan penggunaan promotion tools yang sudah ada yaitu BTL Advertising sehingga bisa mencakup lebih banyak audience lagi, dan untuk aktifitas Sales Promotion, PureIt juga harus bisa memberikan insentif yang lebih berhubungan dengan produk PureIt itu sendiri / On his internship time, Author had a chance to experience a real working experience in an Account Managment Division on one of Indonesia biggest Advertising Agency in a scale of revenue and human resource. During the internship author participated in a lot of promotion activity that was held by PureIT Unilever by LOWE Indonesia. The promotion activity was a marketing plan to promote PureIt products to Indonesian customer. On this final report, Author was given a chance to discuss about PureIt’s promotion activity and also the benefit that PureIt earn by using promotion tools. Advertising ( ATL & BTL ), Sales Promotion and Direct Marketing is some promotion tools that PureIt Unilever uses during Author’s internship time. Authors conclude that every promotion activity that was done by PureIt have intention to expand the market share and to elevate the sales and awareness of PureIt Unilever in Indonesia. On this report, author also gave some suggestion to PureIt and LOWE Indonesia, those suggestions relates to the promotion tools that PureIt uses in their marketing activity. The lack of variety that PureIt uses in promoting their product could affect their final results. On the other hand Pureit also need to maximize the promotion tools that they have, such as BTL Advertising, these media advertising should be exposed more often than just ATL Advertising, and incentive for Sales Promotion must be considered as rational as possible, by choosing the right incentive it will bring more positive result to this promotion activity

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Sumito, Brian DhicosumarvinUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSandjaja, Palar PardiUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Promotion Mix ; Marketing Communication Mix
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Depositing User: Ms Monica Putri Damayanti
Date Deposited: 16 Oct 2018 07:37
Last Modified: 16 Oct 2018 07:37
URI: http://repository.uph.edu/id/eprint/1308

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