Aktivitas ThinkDigital dalam menerapkan banner advertising untuk promosi program Mandiri Consumer Loan di internet = The activity of ThinkDigital in applying advertising banner for promote the Mandiri Consumer Loan program on internet

Octaviani, Vania (2014) Aktivitas ThinkDigital dalam menerapkan banner advertising untuk promosi program Mandiri Consumer Loan di internet = The activity of ThinkDigital in applying advertising banner for promote the Mandiri Consumer Loan program on internet. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pertumbuhan jumlah pengguna internet mengalami kemajuan yang pesat dari tahun ke tahun. Internet tidak hanya digunakan untuk mencari informasi, berbagi informasi, atau jejaring sosial tetapi internet juga menjadi sarana interaktif untuk mempermudah interaksi antara suatu perusahaan dengan khalayak. Tidak heran jika banyak unit bisnis yang menggencarkan promosi di media internet. Hal ini dapat dilihat dari banyaknya iklan-iklan yang terseber di Internet. ThinkDigital merupakan suatu perusahaan agensi yang bergerak dibidang digital marketing dan sudah menghasilkan banyak karya salah satunya adalah pemasangan banner iklan untuk mempromosikan program Mandiri Consumer Loan selama tiga bulan. Banner iklan tersebut disebarkan diberbagai situs internet. Beriklan dilakukan untuk meningkatkan awareness dan engagement kepada khalayak sehingga khalayak dapat mengetahui dan mengenal program Mandiri Consumer Loan lebih dalam lagi. Selain itu, pemasangan iklan tersebut bertujuan untuk meningkatkan pengajuan program peminjaman uang melalui internet. Promosi ini menggunakan media internet untuk memberi pengetahuan dan informasi kepada target market serta khalayak luas mengenai program Mandiri Consumer Loan / Growth in number of Internet users made advances from year to year. Internet is not only used to search for informations, share information, or social media but also has become an interactive medium to facilitate the interaction between a company with the audiences. No wonder if so many business units intensify the promotions on internet. These things can be seen from the large amount of advertising that are spread on the Internet. ThinkDigital is an agency company who engaged in digital marketing and has produced many works, one of them is the implementation of banner ads to promote Mandiri Consumer Loan program for three months. Those advertising banners are disseminated in various internet sites. Advertising’s purpose are to increase awareness and engagement to the audiences so the audiences can learn and know Mandiri Consumer Loan program further. In addition to that, the ads aims to boost lending money submissions program through the internet. This promotion is using internet to provide knowledges and informations to the target market and broad audience about Mandiri Consumer Loan program.

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