Analisis yuridis sistem dan prosedur operasional manajemen event promotion di properti perbelanjaan studi tentang pengelolaan direksi di bidang advertising and promotion dalam rangka mengendalikan fraud

Tenggano, Harwin Utama (2004) Analisis yuridis sistem dan prosedur operasional manajemen event promotion di properti perbelanjaan studi tentang pengelolaan direksi di bidang advertising and promotion dalam rangka mengendalikan fraud. Masters thesis, Universitas Pelita Harapan.

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Abstract

Based on the intelligent property data survey, it is known that one key success factor of the professional shopping centre management depend on the periodical and sustainable event promotion. Well-organized event promotion always attract people to come in, do sight seeing, entertained themselves or making the trade happened. There is a potential feed back commercial profit which can be generated by the event activities and for the property management - it means that they have to maintain and develop it in good faith, prudent and accountability according to the company regulation and normative law. When an operation management system and procedures for event promotion is gradually set up by the property management consultant, there are so many issues that should be reviewed to accommodate the alternative solution. Firstly, what are the potential legal issues which should be known, especially for non-legal top decision makers? Secondly, how to avoid the complicated legal problems and do the proper management in its legal corridor by formulating the tailor-made operational management system and procedures? Thirdly, is it possible to classify the tailor made operational management system and procedures as trade secrets? Fourthly, if this operational management system and procedure fails to meet the client target because of one or any reason, can the consultant be blamed by invoking the consumer protection law? The laws which are used as the filter for the operational management system and procedures consist of KUH Perdata, KUH Pidana, UU No. 1/1995 (Company Law), UU No. 8/1999 (Consumer Protection Law), UU No. 30/2000 (Trade Secret Law). In addition thereto, the basic template system and procedures operational management of event promotion will be cross-checked from up to bottom - especially at its strategic policy. For the case study, the job description at middle up manager will be reviewed legally

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Tenggano, Harwin UtamaNIM59000027UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAdji, Indriyanto SenoUNSPECIFIEDUNSPECIFIED
Additional Information: T 59-00 TEN a
Subjects: K Law > K Law (General)
Depositing User: Ms Devy Christiany Zega
Date Deposited: 04 Feb 2021 03:30
Last Modified: 05 Aug 2021 06:52
URI: http://repository.uph.edu/id/eprint/13196

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