Penggunaan instagram oleh public relations future mediatrix group sebagai penghubung perusahaan dengan brand dan influencer

Hayati, Aini (2020) Penggunaan instagram oleh public relations future mediatrix group sebagai penghubung perusahaan dengan brand dan influencer. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pengelolaan media sosial menjadi salah satu peran Public Relations masa kini. Perkembangan media sosial khususnya Instagram menjadikan peran Public Relations menjadi lebih luas, tidak hanya bertemu secara langsung tapi juga bisa menjaga relasi untuk kepentingan jangka panjang.Laporan magang ini akan menganalisis bagaimana cara penggunaan Instagram oleh Public Relations Future Mediatrix Group untuk menarik minat dan mengembangkan potensi calon influencer. Konsep yang digunakan di dalam laporan magang ini adalah Komunikasi, Public Relations, Marketing Public Relations, dan Konsep AIDA. Pemagang melihat bagaimana implementasi konsep tersebut di Perusahaan Future Mediatrix Group dalam menarik minat Influencer untuk bekerjasama.Hasil dari kerja praktek lapangan, pemagang menemukan bahwa Perusahaan Future Mediatrix Group melakukan konsep-konsep yang pemagang sebutkan di atas dalam kegiatan operasionalnya sehari-hari. Temuan ini di dapat dari hasil pengamatan secara pribadi oleh pemagang saat melakukan kerja praktek selama kurang lebih tiga bulan dua minggu. Temuan ini juga telah dikonfirmasi kepada pihak perusahaan./ Managing social media platforms has become one of major role for Public Relation doer theseday. its cultivation especially in Instagram, make it even broader not just for meeting people indirectly, but to attain long-term goals with clients.In these particular report, writer will analyse how Future Mediatrix Group public relation make use of instagram not just to attract but also to develope influencers potential. Communication, Public Relations, Marketing Public Relations, and AIDA Concept will be used as our main concept to analyse. The Writer could see how the company applied it effectively to attract influencers and do business together.As a result of self-observing for about three months and two weeks, the writer found out that Future Mediatrix Group Company did apply Public Relations Main concepts in their daily operational works and it had been confirmed by the company.

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