Rencana kampanye Perkin dalam mengupayakan pengakuan anjing Kintamani Bali sebagai ras asli Indonesia = Planning of the campaign to acknowledge the Kintamani Balinese dog as an Indonesia pure breed

Putranegara, Aditya (2013) Rencana kampanye Perkin dalam mengupayakan pengakuan anjing Kintamani Bali sebagai ras asli Indonesia = Planning of the campaign to acknowledge the Kintamani Balinese dog as an Indonesia pure breed. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Indonesia memiliki banyak kekayaan alam yang tidak dapat ditemukan di tempat lain, anjing Kintamani Bali adalah salah satunya. Untuk dapat membuat anjing ini menjadi dikenal oleh masyarakat Indonesia dan diakui oleh dunia sebagai ras asli Indonesia, maka sebuah proses perencanaan kampanye sangat diperlukan Rumusan masalah dalam penelitian ini adalah bagaimana rencana kampanye Perkin dalam mengupayakan pengakuan anjing Kintamani Bali sebagai ras asli Indonesia. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dengan Ketua HTAKB dan Penasehat HTAKB sebagai key informant dan tiga orang informan, yaitu aktivis, breeder, dan pemilik anjing Kintamani Bali. Peneliti juga melakukan observasi partisipasi dan menggunakan dokumen sekunder untuk melengkapi data yang dibutuhkan. Dasar tinjauan pustaka berdasarkan buku Perencanaan dan Manajemen Kampanye Public Relations dari Anne Gregory (2009). Hasil penelitian menunjukkan bahwa perencanaan kampanye yang dibuat oleh organisasi Himpunan Trah Anjing Kintamani Bali telah berhasil dibuat berdasarkan konsep-konsep yang diungkapkan oleh Anne Gregory (2009), yaitu Analisis, Tujuan, Publik, Pesan, Strategi dan Taktik, Jangka Waktu, dan Sumber Daya. / Indonesia is a country with many natural resources that cannot be found elsewhere, and the Kintamani Balinese dog is one of its natural species. In order to make this breed well known in Indonesia and recognized throughout the world as an Indonesian pure breed, a campaign plan is essential. This research seeks to find out how Perkin plans to campaign for the recognition of the Kintamani Balinese dog as an Indonesian pure breed. The method used in this research is the case study method with a qualitative approach. The data were collected through in depth interviews with the Chief of HTAKB and the Advisor of HTAKB as key informants, as well as an activist, a breeder, and owner of Kintamani Balinese dogs as informants. Participant observation and study of secondary documents were done in order to obtain the data needed. This This research is framed by the book entitled Planning and Management Campaign Public Relations by Anne Gregory (2009). Results indicate that the campaign plan of Himpunan Trah Anjing Kintamani Bali was well organized based on the seven concepts described by Anne Gregory (2009), which are: Analysis, Goal, Public, Message, Strategy and Tactic, Time Frame, and Resources.

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