Penerapan marketing communication mix yang dilakukan PT.Adab Alam Elektronik dalam partisipasinya di event IIMS 2013 = The implementation of marketing communication mix by PT. Adab Alam Elektronik at participating at IIMS 2013

Chouwanto, Irene Anastasia (2014) Penerapan marketing communication mix yang dilakukan PT.Adab Alam Elektronik dalam partisipasinya di event IIMS 2013 = The implementation of marketing communication mix by PT. Adab Alam Elektronik at participating at IIMS 2013. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Ketatnya kompetisi antar perusahaan yang menyediakan produk car entertainment, membuat PT. Adab Alam Elektronik menggunakan strategi promosi melalui event Indonesia International Motor Show (IIMS) 2013. IIMS 2013 juga merupakan sebuah event tahunan terbesar bagi PT. Adab Alam Elektronik. Agar meningkatkan interest masyarakat untuk memilih dan membeli produk Pioneer, PT. Adab Alam Elektronik menggunakan marketing communication mix (advertising, direct marketing, sales promotion, publicity dan public relations, personal selling, dan lain-lain). Dengan banyaknya kompetitor yang serupa dengan Pioneer dalam IIMS 2013, menyebabkan Pioneer harus tampil berbeda agar menarik perhatian pengunjung. PT. Adab Alam Elektronik sebagai distributor tunggal dengan merek dagang Pioneer dan merupakan sebuah brand barang elektronik yang khususnya menjual perangkat audio mobil seperti headunit, power, speaker, dan lain-lain. Dari hasil magang yang telah dilakukan, dapat dilihat bahwa PT. Adab Alam Elektronik dalam berpartisipasi dalam event IIMS 2013 melewati sebuah proses yang panjang. Proses ini berkaitan dengan proses promotional event yang terdiri dari communication objectives, event objectives, target audiences, identification, invitation, implementation, dan evaluation / The tight competition between companies that provide car entertainment products, making PT. Adab Alam Elektronik use promotional strategies through the event Indonesia International Motor Show ( IIMS ) 2013. IIMS 2013 is also the largest annual event for PT. Adab Alam Electronics. In order to increase public interest to choose and buy Pioneer products, PT. Adab Alam Electronic use marketing communication mix (advertising, direct marketing, sales promotion, publicity and public relations, personal selling, etc) . With so many competitors that are similar to Pioneer in IIMS 2013, Pioneer had to appear different causes in order to attract the attention of visitors. PT. Adab Alam Electronic as sole distributor with Pioneer and the trademark is a brand of electronic goods in particular sells car audio devices such as headunit, power, speaker, and others. From the results of the internship has been done, it can be seen that PT. Adab Alam Electronics in participating in the event IIMS 2013 passed a long process. This process relates to the promotional event consisting of communication objectives, event objectives, the target audiences, identification, invitation, implementation, and evaluation .

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Chouwanto, Irene AnastasiaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: marketing communication mix ; event marketing ; car audio products
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Monica Putri Damayanti
Date Deposited: 16 Oct 2018 07:42
Last Modified: 16 Oct 2018 07:42
URI: http://repository.uph.edu/id/eprint/1408

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