Kegiatan promosi PT. Sabang Mandiri Abadi dalam meningkatkan penjualan sepatu merek Fladeo = Promotional activities PT. Sabang Mandiri Abadi to increase sales product Fladeo shoes brand

Wijaya, Venny (2013) Kegiatan promosi PT. Sabang Mandiri Abadi dalam meningkatkan penjualan sepatu merek Fladeo = Promotional activities PT. Sabang Mandiri Abadi to increase sales product Fladeo shoes brand. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Semakin sulitnya membangun loyalitas merek yang dikarenakan lanskap di semua industri benar-benar mengalami pergeseran. Kondisi ini didukung dengan semakin dimanjakannya para konsumen dengan berbagai merek produk dengan harga yang bervariatif dan gencarnya promosi. Apabila tidak diantisipasi akan sangat mungkin brand Fladeo sebagai retailer sepatu, sandal, dan tas juga terkena dampaknya dan mengakibatkan penurunan omzet. Oleh sebab itu, PT Sabang Mandiri Abadi sebagai pemilik merek Fladeo dengan berbagai jenis produk, semenjak tahun 2000 telah melakukan strategi pemasaran terutama melalui strategi komunikasi pemasaran. Hasil observasi dari kegiatan magang ditemukan bahwa PT Sabang Mandiri Abadi telah melakukan perpaduan bauran pemasaran (marketing mix) sesuai dengan kebutuhan pemasaran produk melalui komunikasi pemasaran oleh Divisi Marketing dan Promosi PT Sabang Mandiri Abadi melalui berbagai event sales promotions. Disamping itu, hasil observasi juga memperlihatkan bahwa PT Sabang Mandiri Abadi dalam menerapkan IMC telah mengintegrasikan tools promosi ataupun advertising tools dalam rangka kegiatan menjalin, memelihara dan mengembangkan hubungan dengan customer serta mencari customer baru produk Fladeo dan meningkatkan penjualan produk Fladeo. / The more difficult it is to build brand loyalty due to the landscape in all industries totally transformed. This condition is supported with the spoiled right the consumer with various brand products at prices that varied and incessant promotion. If it is not anticipated to be very likely brand Fladeo as a retailer of shoes, slippers, and bags are also affected and resulted in a decline in turnover. Therefore, as a Perpetual Self PT Sabang brand owners Fladeo with different kinds of products, since the year 2000 has been done mainly through marketing strategies marketing communications strategy. The results show that the adoption of an internship imc by PT Sabang Mandiri Abadi has done fusion hotchpotch of marketing (marketing mix) in accordance with the needs of its marketing through of marketing communications by the division of marketing and promotion of PT Sabang Mandiri Abadi through various events of sales promotions. Besides, the result of an internship also shows that PT Sabang Mandiri Abadi perennial in applying IMC has integrating tools promotion and advertising tools in order the activities to pleach; maintaining and developing relations with customer as well as looking for new products and improve customer fladeo the sale of products fladeo.

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