Efektifitas penggunaan twitter oleh Kementrian Perdagangan sebagai media komunikasi dua arah untuk mensosialisasikan kebijakan kenaikan harga bahan pokok dan bahan strategis kepada masyarakat = The effectiveness using twitter as two way communication media by Ministry of Trade to socialise about rise price of basic and strategic materials to society

Lestari, Novie Setya (2014) Efektifitas penggunaan twitter oleh Kementrian Perdagangan sebagai media komunikasi dua arah untuk mensosialisasikan kebijakan kenaikan harga bahan pokok dan bahan strategis kepada masyarakat = The effectiveness using twitter as two way communication media by Ministry of Trade to socialise about rise price of basic and strategic materials to society. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Masalah anomali cuaca dan kurangnya pasokan dari produsen dalam negeri, sementara permintaan akan bahan pokok dan bahan strategis dari masyarakat, menyebabkan Kementerian Perdagangan harus mengeluarkan kebijakan kenaikan harga bahan pokok dan bahan strategis. Untuk dapat mensosialisasikan kebijakan tersebut kepada masyarakat bukanlah hal mudah bagi Public Relations Kementerian Perdagangan, mengingat masyarakat Indonesia terdiri dari faktor demografis yang bermacam – macam dan faktor geografis yang sanagat luas. Demi untuk mengikuti perkembangan zaman saat ini dan untuk mewujudkan komunikasi dua arah yang lebih cepat antara pihak Kementerian Perdagangan dengan masyarakat, Public Relations membuat account twitter @kemendag. Twitter @kemendag berisi semua informasi yang terkait dengan Kementerian Perdagangan, termasuk salah satunya kebijakan kenaikan harga bahan pokok dan bahan strategis. Peneliti menggunakan pendekatan kualitatif dengan menggunakan sumber data primer dan sekunder. Data primer berasal dari wawancara mendalam dan observasi, sedangkan data sekunder berasal dari studi kepustakaan dan dokumentasi. Peneliti menjabarkan tentang kegiatan dari Public Relations Kementerian Perdagangan, termasuk di dalamnya strategi sosialisasi yang dilakukan oleh Public Relations Kementerian Perdagangan kepada masyarakat mengenai kebijakan kenaikan harga bahan pokok dan bahan strategis. Salah satu strategi yang dilakukan oleh Public Relations Kementerian Perdagangan adalah sosialisasi melalui media sosial twitter @kemendag. Dari hasil penelitian, sosialisasi ini tidak efektif karena adanya faktor kesenjangan pengetahuan yang dimiliki oleh masyarakat. Peneliti menyarankan agar Public Relations Kementerian Perdagangan menggunakan strategi yang sesuai untuk setiap lapisan masyarakat yang berbeda – beda agar pesan yang akan disampaikan bisa di dapat dan dipahami oleh semua masyarakat / Weather problems and lack of supply from domestic producers, while the demand for basic and strategic materials form the public are increase, led The Ministry of Trade give a policy abour rising the prices of basic and strategic materials. To socialise about this policy is not easy for The Ministry of Trade, because Indonesia has various demographic factors and very huge geographics factors. In order to following the trend and accompilsh the two way communication to be faster between The Ministry of Trade and the society, Public Relations of Ministry of Trade made a twitter account @kemendag. @kemendag contains all the information about Ministry of Trade activities., including the policy about rise prices of basic and strategic materials. The researcher uses a qualitative approach using primary and secondary data sources. Primary data came from in-depth interviews and observation, while the secondary data came from the study of literature and documentation. The researcher describes the activities of the Public Relations of Ministry of Trade, including the stategic to socialise about rises price of basic and strategic materials policy to society. One of the strategies are socializing through social media twitter @kemendag. From the reseach that researcher did, socialization is not effective, because of the gap-knowledge factor in society. Researcher suggest that The Public Relations of Ministry of Trade should use appropriate strategies for each different group in society with different strategies from one to others. So the message can be conveyed and understood by all societies.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Lestari, Novie SetyaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: media relations ; media sosial
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Monica Putri Damayanti
Date Deposited: 16 Oct 2018 07:47
Last Modified: 16 Oct 2018 07:47
URI: http://repository.uph.edu/id/eprint/1488

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