Penerapan digital marketing xl axiata pada kampanye ‘‘namanya juga love’’ oleh mirum agency = Implementation of xl axiata digital marketing in ‘‘namanya juga love’’ campaign by mirum agency

Margareth, Maria (2015) Penerapan digital marketing xl axiata pada kampanye ‘‘namanya juga love’’ oleh mirum agency = Implementation of xl axiata digital marketing in ‘‘namanya juga love’’ campaign by mirum agency. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pada zaman globalisasi saat ini, kemajuan teknologi komunikasi tidak dapat dihindari. Banyak perusahaan yang melakukan pemasaran dengan menggunakan media tradisional dan mulai mengadopsi Internet yang saat ini memudahkan dan membantu manusia dalam kehidupan keseharian mereka. Sebuah website kini dapat diakses oleh siapapun, kapanpun dan dimanapun dengan gadget yang terhubung dengan akses internet. Media sosial kini juga menjadi rutinitas para pengguna media sosial dalam kehidupan keseharian mereka. Mirum Agency adalah sebuah perusahaan digital advertising agency yang menawarkan full service digital agency. Mirum Agency telah membantu beberapa perusahaan dalam menjalankan kampanye secara offline maupun secara digital, salah satunya adalah XL Axiata dalam kampanye „Namanya Juga Love‟. Dimulai dengan briefing dari klien sampai dengan implementasi iklan dalam kampanye XL „Namanya Juga Love‟ dibantu oleh Mirum Agency. Dengan memanfaatkan berbagai macam digital marketing tools kampanye ini dapat menjangkau masyarakat luas secara cepat dan sesuai dengan target market yang ingin dibidik / In this globalization era, communication technology advances cannot be avoided. Many companies using traditional media to do marketing and begin to adopt the internet that is currently facilitate and help people in their daily life. A website can be accessed by anyone, anytime, and anywhere with their smartphone that is connected with internet access. Social media now also become routine to users of social media in their daily life. Mirum Agency is a digital advertising agency that offers full digital service agency. Mirum agency has helped some companies to run offline and digitally campaigns, one of them is XL Axiata in „Namanya Juga Love‟ campaign. Start with a briefing from the client until the implementation of the ads in XL „Namanya Juga Love‟ campaign, assisted by Mirum Agency. By utilizing a wide range of digital marketing tools, this campaign can reach the pubic fast and in accordance with the target market.

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