Tingkat kognitif, afektif, dan konatif pendengar program "Beautiful Life" di radio Suara Sorak Kemenangan 107,9 FM yang berinteraksi melalui pesan singkat = The listener's cognitive, affective, and conative level of "Beautiful Life" on Suara Sorak Kemenangan radio 107,9 FM

Natassya, Sheila (2014) Tingkat kognitif, afektif, dan konatif pendengar program "Beautiful Life" di radio Suara Sorak Kemenangan 107,9 FM yang berinteraksi melalui pesan singkat = The listener's cognitive, affective, and conative level of "Beautiful Life" on Suara Sorak Kemenangan radio 107,9 FM. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Dalam era keterbukaan informasi saat ini, nilai benar dan salah dalam masyarakat mengalami pembiasan. Peranan media massa dibutuhkan untuk dapat menjadi sarana yang mampu membenarkan nilai-nilai yang telah menjadi bias tersebut. Salah satu media massa yang dapat menjadi sarana tersebut adalah radio, khususnya radio yang menyiarkan program kerohanian. Radio Suara Sorak Kemenangan adalah salah satu radio rohani Kristiani yang ada di Indonesia. Salah satu program andalan radio ini adalah “Beautiful Life” yang bertujuan untuk membentuk sikap dan tingkah laku pendengar sesuai dengan nilai-nilai Kristiani. Penulis ingin meneliti seberapa besar tingkat kognitif, afektif, dan konatif pendengar program “Beautiful Life” untuk mengetahui apakah program tersebut membawa dampak terhadap tingkat pengetahuan, kesadaran, dan tingkah laku pendengar. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pendengar yang berinteraksi dua kali dalam program “Beautiful Life” selama bulan September 2013, telah menjadi pendengar tetap minimal enam bulan, dan berpendidikan minimal SMA. Data diolah dengan menggunakan tabel frekuensi. Penulis melakukan uji validitas dan reliabilitas kepada 30 orang responden, setelah itu kuesioner disebarkan kepada 72 responden dan hasilnya dianalisis. Dari hasil penelitian, terbukti bahwa tingkat kognitif, afektif, konatif pendengar “Beautiful Life” cukup tinggi. Selain itu didapatkan juga hubungan yang kuat antara frekuensi pendengar dalam mendengarkan “Beautiful Life” dengan tingkat kognitif, afektif, dan konatif mereka / In this information highway era, the moral values in society are biased. In this condition, mass media has important role to justify that biased value. One of the mass media which can do that role is radio, especially the radio which broadcasts the religious program. Suara Sorak Kemenangan is one of the Christian radios in Indonesia. One of the most famous programs is “Beautiful Life” which has purpose to form the attitude and behavior of the listeners based on Christian values. The writer wants to find out the listener’s cognitive, affective, and conative level of “Beautiful Life” to know whether that program can affect the level of listener’s knowledge, attitude, and behavior. The data collection was conducted by distributing questionnaires to respondents who interact in “Beautiful Life” two times during September 2013, who have been listening to that program for at least six months, and have graduated high school. The data is analyzed with frequency table. The measurement was conducted by distributing the questionnaires to 30 respondents and then testing the validity and reliability. Afterward, the questionnaires were distributed to 72 respondents and then the results are analyzed. From the result of the research, it’s proven that listener’s cognitive, affective, and conative level of “Beautiful Life” is relatively high. There is also an association between the listening frequency of the listeners and their cognitive, affective, and conative level.

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