Aktivitas media relations pullman jakarta central park dalam event buka puasa bersama media = Media relations activity at pullman jakarta central park with the purpose of publicity through breakfasting with media event

Calvyn, Calvyn (2016) Aktivitas media relations pullman jakarta central park dalam event buka puasa bersama media = Media relations activity at pullman jakarta central park with the purpose of publicity through breakfasting with media event. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Selama proses pelaksanaan magang penulis di Pullman Jakarta Central Park, penulis yang berperan sebagai Marketing Communication Apprentice melakukan berbagai aktivitas yang berhubungan dengan marketing communication di dunia nyata. Dari sekian banyak aktivitas yang telah dilakukan, penulis mengambil aktivitas media relations dalam rangka mendapatkan publisitas melalui event buka puasa bersama media sebagai fokus penulisan Tugas Akhir. Setiap bulannya, divisi Marketing Communication Pullman Jakarta Central Park akan mengadakan aktivitas media relations guna mendapatkan publisitas dari media. Pada bulan Juni 2015, divisi tersebut memutuskan untuk mengadakan event buka puasa bersama media sebagai cara mengemas aktivitas media relations pada bulan tersebut yang bertepatan dengan suasana Ramadan. Proses marketing communication yang dilakukan oleh Pullman Jakarta Central Park memiliki relevansi dengan proses komunikasi menurut Charles Futrell. Perusahaan perhotelan tersebut berperan sebagai source dan menyampaikan pesan promosi sebagai message, kepada media yang dalam hal ini berperan sebagai receiver. Seluruh proses marketing communication ini menggunakan kegiatan media relations sebagai medium, dengan harapan mendapatkan publisitas./ During Author’s internship program at Pullman Jakarta Central Park, Author was placed as a Marketing Communication Apprentice and conducted series of activities that relates to marketing communication tasks in the real world. From the whole internship activities that Author had done, Author took media relations topic with the purpose of publicity specifically on the breakfasting event as a focus of the Thesis. Each month, marketing communication division at Pullman Jakarta Central Park will a held media relations activity with the purpose of having publicity. On June 2015, this division chose to hold the media relations activity with a concept of breakfasting with the media. The concept were made as June 2015 was coincides with the month of Ramadan. The marketing communication process that were done by Pullman Jakarta Central Park is relevance to the process of communication by Charles Futrell. This hotel company is playing the role as a source and telling promotions as a message to the media, who plays role as receiver. The whole marketing communication process are using media relations activity as a medium to achieve publicity.

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