Aktivitas internal public relations dalam upaya menjaga serta meningkatkan loyalitas karyawan di pt bank ANZ Indonesia

Febriani, Jessica (2015) Aktivitas internal public relations dalam upaya menjaga serta meningkatkan loyalitas karyawan di pt bank ANZ Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Keberadaan suatu perusahaan tergantung pada produktivitas karyawan. Produktivitas, itu sendiri dipengaruhi oleh loyalitas karyawan. Loyalitas kerja karyawan ditentukan oleh berbagai faktor kepuasan. Melalui kondisi kerja yang mendukung loyalitas karyawan tercipta yang nantinya dapat memberikan dampak positif bagi perusahaan. Oleh karena itu dalam suatu perusahaan dibutuhkan suatu manajemen yang dapat menangani kendala - kendala suatu perusahaan khususnya dalam hal menjalin hubungan baik khususnya internal , yaitu peranan dari internal public relations./ It is often that a company think that employee is just not that important for the company. But actually, they have very impotant role in the company’s survival. Supportive working condition could create employee’s loyalty towards a company which could bring positive impact later on, such as creates good image for the company. That is why in a company needed to establish a department to manage issues of the company, especially in maintaining a good relation internally and also externally, which is the role of internal public relation.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Febriani, JessicaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTangdilintin, PaulusUNSPECIFIEDUNSPECIFIED
Thesis advisorSimamora, JumadalUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Internal Public Relations; Loyalitas Karyawan
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mr Samuel Noya
Date Deposited: 16 Oct 2018 07:52
Last Modified: 16 Oct 2018 07:52
URI: http://repository.uph.edu/id/eprint/1568

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