Pelaksanaan fungsi public relations dalam meningkatkan image dari passion jewelry = Functions of public relations in improving the image of passion jewelry

Haryanto, Cantona Henry (2016) Pelaksanaan fungsi public relations dalam meningkatkan image dari passion jewelry = Functions of public relations in improving the image of passion jewelry. Bachelor thesis, Universitas Pelita Harapan.

[img] Text (Title)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (7MB)
[img] Text (Abstract)
Abstract.pdf

Download (347kB)
[img] Text (ToC)
ToC.pdf

Download (860kB)
[img] Text (Chapter 1)
Chapter1.pdf
Restricted to Repository staff only

Download (362kB)
[img] Text (Chapter 2)
Chapter2.pdf
Restricted to Repository staff only

Download (442kB)
[img] Text (Chapter 3)
Chapter3.pdf
Restricted to Repository staff only

Download (478kB)
[img] Text (Chapter 4)
Chapter4.pdf
Restricted to Repository staff only

Download (370kB)
[img] Text (Chapter 5)
Chapter5.pdf
Restricted to Repository staff only

Download (450kB)
[img] Text (Chapter 6)
Chapter6.pdf
Restricted to Repository staff only

Download (340kB)
[img] Text (Bibliography)
Bibliography.pdf

Download (355kB)
[img] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only

Download (986kB)
[img] Text (Publication Agreement)
Publication-Agreement.pdf

Download (730kB)

Abstract

Dalam beberapa tahun terakhir peminatan terhadap berlian semakin meningkat, peningkatan terjadi pada produksi dari tahun 2013 – 2015, produsen di Jawa Timur di prediksikan akan memiliki lahan untuk membuka industri perhiasan. Perusahaan berlian semakin berkembang dan salah satunya adalah Passion Jewelry, dan karena itu dibutuhkan fungsi PR dalam perusahaan guna meningkatkan citra perusahaan. Pengumpulan data dilakukan dengan teknik Interview, dengan mewawancara seorang PR dari Passion Jewelry, kemudian data di olah menggunakan analisis reduksi data, penyajian data, dan kesimpulan. Dengan dilakukannya interview maka dapat di temukan beberapa peran PR yang digunakan oleh Passion Jewelry dalam meningkatkan citranya. Peran PR dari Passion Jewelry salah satunya adalah menggunakan artis untuk endorsement sebagai cara dari pemasaran yang di lakukannya. Memberi solusi untuk mengatasi krisis dalam perusahaan sehingga citra dapat meningkat dengan baik di hadapan public. Peran PR juga membuat beberapa event yang bertujuan untuk mendukung kegiatan CSR sehingga masyarakat juga dapat terbantu dengan adanya bantuan dari perusahaan ini. Hal ini bertujuan agar citra dari Passion Jewelry baik dan mudah di ingat orang./ In recent years the increasing specialization of the diamond, as seen from the increase in production from year 2013 - 2015, some manufacturers in East Java in the predicted would have the land to open the diamond industrial. Diamond companies is growing and one of them is Passion Jewelry, and therefore the functions PR is very needed in order to improve the company's corporate image. The data collection was done by using interviews, by interviewing a PR of Passion Jewelry, then if the data using analysis data reduction, data presentation, and conclusion. After the interview, it can be found some PR role used by Passion Jewelry in improving its image. The role of PR is used so that the image is formed to cover all the crises if they occur, if not image formed will be destroyed easily. Passion Jewelry PR function of one of them is using the artist's endorsement as a way of marketing in doing it. Also provides various ways to overcome the crisis within the company so that the image can be increased well before the public. The role of PR also made some event which aims to support CSR activities so that the public can also be helped with the assistance of this company. So from all the things that are already working on an estimated increase in the image of Passion Jewelry so that people easily remember this brand.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Haryanto, Cantona HenryNIM04120120048UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLeksmono, Desideria Lumongga DwihadiahNIDN0302116901UNSPECIFIED
Uncontrolled Keywords: PR Functions; Image; Event
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mr Samuel Noya
Date Deposited: 16 Oct 2018 07:52
Last Modified: 08 Sep 2020 08:13
URI: http://repository.uph.edu/id/eprint/1575

Actions (login required)

View Item View Item