Implementation of corporate social responsibility of company performance (empirical studies on the banking companies listing on the Indonesia Stock Exchange in the period 2008 to 2010) = Implementasi corporate social responsibility terhadap kinerja perusahaan (studi empiris pada perusahaan perbankan yang listing di Bursa Efek Indonesia periode tahun 2008 sampai dengan 2010)

Cathrien, Marcellina (2012) Implementation of corporate social responsibility of company performance (empirical studies on the banking companies listing on the Indonesia Stock Exchange in the period 2008 to 2010) = Implementasi corporate social responsibility terhadap kinerja perusahaan (studi empiris pada perusahaan perbankan yang listing di Bursa Efek Indonesia periode tahun 2008 sampai dengan 2010). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The purpose of this study was to test the effect of Corporate Social Responsibility to the performance of companies consisting of financial performance using return on equity (ROE) and market performance using the Cumulative Abnormal Return (CAR). This study uses Corporate Social Disclosure Index (CSDI) as a measure of CSR disclosure, based on Global Reporting Initiatives (GRI). Samples of this study were 23 of 35 banking companies listed on the Indonesia Stock Exchange (BEI) in 2008 until 2010. The test results showed that R2 Adjusted ROE of 26.4% and a CAR of 4.4%. While the rest of 73.6% and 95.6% explained by other factors. Judging from the t count ROE = 0633 <t table = 1.9973 and p = 0, 529 (p> 0.05) and t count CAR = 0628 <t table = 1.99897 and p = 0, 533 (p> 0.05). Test results show that the disclosure of Corporate Social Responsibility has no effect on Return on Equity (ROE), as a measure of financial performance and Cumulative Abnormal Return (CAR), as a measure of market performance. / Tujuan dari penelitian ini adalah menguji pengaruh Corporate Social Responsibility terhadap kinerja perusahaan yang terdiri dari kinerja keuangan yang menggunakan Return on Equity (ROE) dan kinerja pasar yang menggunakan Cumulative Abnormal Return (CAR). Penelitian ini menggunakan Corporate Social Disclosure Index (CSDI) sebagai ukuran pengungkapan CSR, berdasarkan Global Reporting Initiatives (GRI). Sampel dari penelitian ini adalah 23 dari 35 perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2008 sampai dengan tahun 2010. Hasil Pengujian ini menunjukan bahwa Adjusted R2 ROE sebesar 26,4% dan CAR sebesar sebesar 4,4%. Sedangkan sisanya yaitu 73,6% dan 95,6% dijelaskan oleh faktor-faktor lain. Dilihat dari t hitung ROE = 0.633 < t tabel = 1.9973 dan p = 0, 529 (p > 0,05) dan t hitung CAR = 0.628 < t tabel = 1.99897 dan p = 0, 533 (p > 0,05). Hasil pengujian menunjukan bahwa pengungkapan Corporate Social Responsibility tidak berpengaruh terhadap Return on Equity (ROE), sebagai ukuran kinerja keuangan dan Cumulative Abnormal Return (CAR), sebagai ukuran kinerja pasar.

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