Analisis fakto faktor yang mempengaruhi "customer satisfaction terhadap customer loyalty" pelanggan ranch market supermarket di Galaxy Mall Surabaya

Hastanti, Bethsheba Adelia (2021) Analisis fakto faktor yang mempengaruhi "customer satisfaction terhadap customer loyalty" pelanggan ranch market supermarket di Galaxy Mall Surabaya. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh price, service, atmosphere, product quality, selection, convenience terhadap Customer satisfaction melalui customer loyalty. Manfaat yang diharapkan dari penelitian ini adalah menambah khasanah ilmu pengetahuan di bidang manajemen khususnya seberapa besar pengaruh customer satisfaction sehingga meningkatkan customer loyalty yang pada akhirnya akan meningkatkan transaksi berkelanjutan dari pelanggan Ranch Market Gallaxy Mall di Surabaya. / This study aims to determine how price, service, atmosphere, product quality, selection, convenience influence customer satisfaction through customer loyalty. The expected benefit from this research is to increase knowledge in the field of management, especially how much influence customer satisfaction has, thereby increasing customer loyalty, which in turn will increase sustainable transactions from customers of Ranch Market Gallaxy Mall in Surabaya.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Hastanti, Bethsheba AdeliaNIM02011170010Bethsheba56@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorDr. Amelia, SE, RFP-I, MM, CSMA0715128701UNSPECIFIED
Thesis advisorDr. Ronald, ST, MM, CSMA, CDM, PMA0720097804UNSPECIFIED
Thesis advisorUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Thesis advisorUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: price; service quality; atmosphere; product quality; selection; convenience; customer satisfaction; customer loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management
Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User: Users 4689 not found.
Date Deposited: 11 Feb 2021 08:24
Last Modified: 03 Mar 2022 22:54
URI: http://repository.uph.edu/id/eprint/16006

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