Peranan account executive PT. Desain Laboratorium Utama dalam peluncuran produk infinite dari make over = The role of account executive on the launch of infinite product from make over by PT. Desain Laboratorium Utama

Hanny, Hanny (2015) Peranan account executive PT. Desain Laboratorium Utama dalam peluncuran produk infinite dari make over = The role of account executive on the launch of infinite product from make over by PT. Desain Laboratorium Utama. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan industri di Indonesia dalam enam tahun belakang ini semakin berkembang pesat. Hal ini mengakibatkan munculnya banyak brands / produk baru di Indonesia. Setiap produk/ brands baru membutuhkan iklan untuk dapat dikenal oleh masyarakat luas. Advertising agency dibutuhkan untuk membantu perusahaan maupun brand-brand dalam merencanakan, mempersiapkan, dan melaksanakan program periklanan dan promosi mereka. Pada tahun 2012 didirikan PT Desain Laboratorium Utama atau yang dikenal dengan sebutan TheLabs sebagai creative design agency. The Labs merupakan full-service agency yang menawarkan jasa mulai dari desain grafis, produk desain, fotografi, public relation, BTL, ATL, dan di bidang digital. Selama pelaksanaan magang, Penulis diberi tanggung jawab sebagai account executive untuk menangani peluncuran produk Infinite dari Make Over. Account executive tidak terlibat secara langsung dalam peluncuran produk Infinite, akan tetapi Account executive bertanggung jawab untuk menjembatani segala kebutuhan dan keinginan Make Over berkaitan dengan desain packaging yang The Labs rancang untuk peluncuran produk Infinite dari Make Over. Kesimpulan yang didapatkan Penulis selama magang di PT Desain Laboratorium Utama adalah dalam menjalankan tugas seorang account executive, hal terpenting yaitu menjaga hubungan dengan Make Over serta dapat menyelesaikan masalah yang timbul dengan secepat mungkin. / Industrial development in Indonesia is growing rapidly at the last six years. This resulted in the numerous of new brands / products launched in Indonesia. Each of new product / brands needs to be advertised in order to be recognized by the public. Advertising agency needed to help companies and brands to plan, prepare, and implement on their advertising and promotion programs. PT Desain Laboratorium Utama was built in 2012, also known as “The Labs” as the creative design agency. TheLabs is a full-service agency which offers services ranging from graphic design, product design, photography, public relations, BTL, ATL, and in the digital field. During the implementation of the internship, the writer was given a responsibility as an account executive to handle the launch of Infinite products from Make Over. Account executive is not directly involved in the launches of Infinite product, but account executive is responsible for bridging all the needs and desires of Make Over related to the design packaging which designed exclusively by The Labs for the launch of Infinite product from Make Over. The conclusions obtained by the writer during the internship at PT Desain Laboratorium Utama is that the most important duties as an account executive is be able to maintain a good relationship with Make Over and solve the problems arose as quickly as possible.

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