Aktivitas marketing public relations PT mitra konsultansi indonesia dalam mempromosikan aplikasi mainful melalui event = Activity of marketing public relations PT mitra konsultansi indonesia in promoting mainful application through event

Lau, Caitlynn Marchia (2017) Aktivitas marketing public relations PT mitra konsultansi indonesia dalam mempromosikan aplikasi mainful melalui event = Activity of marketing public relations PT mitra konsultansi indonesia in promoting mainful application through event. Bachelor thesis, Universitas Pelita Harapan.

[img] Text (Title)
Title.pdf

Download (5MB)
[img] Text (Abstract)
Abstract.pdf

Download (520kB)
[img] Text (ToC)
ToC.pdf

Download (1MB)
[img] Text (Chapter 1)
Chapter1.pdf
Restricted to Repository staff only

Download (460kB)
[img] Text (Chapter 2)
Chapter2.pdf
Restricted to Repository staff only

Download (634kB)
[img] Text (Chapter 3)
Chapter3.pdf
Restricted to Repository staff only

Download (756kB)
[img] Text (Chapter 4)
Chapter4.pdf
Restricted to Repository staff only

Download (604kB)
[img] Text (Chapter 5)
Chapter5.pdf
Restricted to Repository staff only

Download (365kB)
[img] Text (Bibliography)
Bibliography.pdf

Download (526kB)
[img] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only

Download (20MB)
[img] Text (Publication Agreement)
Publication-Agreement.pdf

Download (1MB)

Abstract

PT.Mitra Konsultansi Indonesia adalah salah satu perusahaan yang bergerak dalam bidang Teknologi Informasi di Indonesia. Produk Teknologi Informasi yang diproduksi oleh PT.Mitra Konsultansi Indonesia adalah berupa sebuah aplikasi yang dapat di download pada app store atau play store. Karena aplikasi tersebut merupakan suatu aplikasi yang baru, maka perusahaan ingin mempromosikan aplikasi Mainful tersebut kepada masyarakat. Penulis melaksanakan magang di PT. Mitra Konsultansi Indonesia selama empat bulan dan di tempatkan di divisi marketing Communication. Perusahaan tidak memiliki departemen khusus public relations. Oleh karena itu penulis ingin mengetahui apakah aktivitas marketing public relations dalam mempromosikan aplikasi Mainful kepada masyarakat sebagai suatu brand yang baru dan communication tools yang digunakan dalam mempromosikan aplikasi Mainful. Dari hasil magang dan pengamatan penulis, aktivitas marketing public relations dijalankan perusahaan dengan baik dalam mempromosikan aplikasi Mainful. Aktivitas marketing public relations dalam mempromosikan aplikasi Mainful dilakukan dengan berpartisipasi pada event-event yang diselenggarakan oleh event organizer. Kegiatan tersebut menunjukan respon yang baik yaitu semakin bertambahnya pengguna aplikasi Mainful./ PT.Mitra Consultancy Indonesia is one of the companies of Information Technology in Indonesia. Products manufactured by the Information Technology Consultancy PT.Mitra Indonesia is an application that can be downloaded at app store or play store. Because the application is a new application, the company wants to promote Mainful application to the public. Author did internship in PT.Mitra Konsultansi Indonesia furing four month and placed in Marketing Communication Departement. The company doesn’t have public relations dapertement. So author wanted to know what activity of marketing public relations in promoting Mainful application to the public as a new brand and communication tools used in promoting Mainful applications. As the results of the internship and observation, marketing public relations functions in company quite good executed in term in promoting Mainful applications. Marketing public relations activities to promote the application Mainful participated in events by event organizer. The activity shows a good response which is the increase users of Mainful applications.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Lau, Caitlynn MarchiaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTangdilintin, PaulusUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Promoting; Through event
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mr Samuel Noya
Date Deposited: 16 Oct 2018 07:55
Last Modified: 16 Oct 2018 07:55
URI: http://repository.uph.edu/id/eprint/1648

Actions (login required)

View Item View Item