Opini anggota Eqina di Jakarta terhadap citra positif Eqina sebagai organisasi Equestrian di Indonesia = Members of Eqina in Jakarta opinion about Eqina positive image as an Equestrian organizations in Indonesia

Pangestika, Alia Ningtyas (2014) Opini anggota Eqina di Jakarta terhadap citra positif Eqina sebagai organisasi Equestrian di Indonesia = Members of Eqina in Jakarta opinion about Eqina positive image as an Equestrian organizations in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

PORDASI merupakan salah satu organisasi yang sah untuk mengawasi kegiatan olahraga berkuda. Setahun yang lalu terjadi perpecahan organisasi equestrian menjadi dua organisasi yaitu EFI dan EQINA. EQINA merupakan organisasi equestrian dibawah naungan PORDASI. Karena EQINA merupakan organisasi yang masih baru, maka diperlukan pembentukan citra di mata para anggotanya. Untuk mengetahui bagaimana citra EQINA, maka diperlukan penelitian mengenai opini anggota EQINA mengenai citra EQINA. Pengumpulan data dilakukan dengan pendekatan kualitatif, menggunakan metode studi kasus dan teknik pengumpulan data menggunakan in-depth interview dan observasi. In-depth interview dilakukan kepada key informan yang terdiri dari Wakil Sekretaris Jenderal EQINA, Bina Prestasi EQINA dan Anggota EQINA yang sudah lama ada di dunia equestrian. Sementara informannya adalah anggota EQINA yang stablenya berada di Jakarta. Dari hasil penelitian dapat dibuktikan bahwa melalui pengalaman dan pembelajaran anggota EQINA yang didapat dari upaya yang dilakukan oleh EQINA untuk pembentukan citranya, anggota menganggap bahwa citra yang ditimbulkan EQINA adalah positif dan sangat melekat di anggotanya. / PORDASI is a legitimate organization to oversee the activities of equestrian sports . A year ago there was an equestrian organization split into two organizations: EFI and EQINA . EQINA is an equestrian organization under the auspices of PORDASI . Because EQINA a relatively new organization , it’s necessary to create the image in the eyes of it’s members . To find out how’s the image of EQINA, it’s necessary to do a research about the opinion of the EQINA image through EQINA members. Data was collected through a qualitative approach , using the case study method and data collection techniques using in- depth interviews and observation . In - depth interviews were conducted to key informants consisting of EQINA Deputy Secretary General, EQINA’s Athletes Development and Achievement and EQINA Members that have long existed in the equestrian world . While the informant was a member of EQINA who become a member and riding a horse or horse owner at a stable located in Jakarta . From the results of this study demonstrated that through experience and learning that is gained by EQINA member through the efforts made by EQINA for image building, members considered that EQINA image was generated positive and very attached to their members .

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Pangestika, Alia NingtyasUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitUNSPECIFIEDUNSPECIFIED
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Depositing User: Ms Tina Fori Desiani M.
Date Deposited: 16 Oct 2018 07:55
Last Modified: 16 Oct 2018 07:55
URI: http://repository.uph.edu/id/eprint/1649

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