Aktivitas public relations Mubadala Petroleum dalam menangani sengketa lahan tanah antara Kalsel dan Sulbar = Mubadala public relations activities in Petroleum Land dispute between the handle with Kalimantan Selatan – Sulawesi Barat

Dara, Febrina Achmad (2014) Aktivitas public relations Mubadala Petroleum dalam menangani sengketa lahan tanah antara Kalsel dan Sulbar = Mubadala public relations activities in Petroleum Land dispute between the handle with Kalimantan Selatan – Sulawesi Barat. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Mengamati masalah yang dihadapi oleh perusahaan bahwa kegiatan public relations memegang peranan penting dalam bagian komunikasi dan juga pemerintahan , selain itu juga berhubungan dengan kegiatan yang berkaitan dengan eksternal dan juga para stakeholder dalam berbagai kegiatan yang dilakukan. Dalam segala kegiatan yang berhubungan dengan media ,terutama dalam kasus persengketaan lahan antaar Kalsel dan Sulbar, hal yang dilakukan adalah berhubungan dengan media relations sebagai sarana pencitraan yang diberitakan yang negatif menjadi positif. Sama seperti public relations, fungsi Media Relations adalah melakukan komunikasi dua arah antara media dengan perusahaan. Penting bagi perusahaan yang bergerak di bidang minyak dan gas bumi dalam penyampaian informasi dan juga meliput segala kegiatan yang berhubungan dengan proyek yang dilaksanakan, oleh karena itu diperlukannya hubungan baik dengan media massa. Hubungan tidak secara terus menerus, akan tetapi pihak Mubadala Petroleum selalu menjaga dan mengupayakan hubungan baik tersebut agar Mubadala Petroleum lebih dikenal di masyarakat, bagi kompetitor dan juga menjaga citra positif dari Perusahaan. Penulis menjabarkan tentang kegiatan public relations pada kegiatan CSR dalam termasuk menghadapi sengketa lahan tanah yang dihadapi, peneliti menyarankan untuk mempertahankan komunikasi antara department internal, eksternal dan juga stakeholder lainnya, agar hubungan kinerja dapat berjalan dengan baik dan efektif. Dan juga proyek yang dilakukan dapat terus berjalan demi memproduksi gas alam yang dapat diperbaharui dan bermanfaat untuk masyarakat. Dalam hal ini Mubadala Petroleum akan terus berkembang meningkatkan keberhasilannya dalam melakukan proyek dan memproduksi hasil minyak dan gas bumi yang dihasilkan untuk pemerintah dan rakyatnya demi kesejahteraan bersama. / Observing the problems faced by the company that the public relations activities play an important role in communication part and also governance, but it is also associated with activities related to external stakeholders as well as the various activities undertaken. In all activities associated with the media, especially in the case of land dispute antaar South Kalimantan and Sulawesi, the thing done is related to media relations as a means of imaging that reported a negative into a positive. Just like public relations , Media Relations function is a two - way communication between the corporate media. In other words, Media Relations is a communicator at the same mediator between the company and the media and the public. So it can be established good cooperation and mutually beneficial relationship with the mass media, but it also creates a positive image and reputation , thus there will be a sense of trust and loyalty of the public. Additionally jg publicity is very important for companies engaged in oil and gas in the delivery of information and also covers all activities relating to projects implemented, hence the need for good relations with the mass media . The relationship is not continuous, but the Mubadala Petroleum and strive always keep the good relationship that Mubadala Petroleum is also known in the community as well as for competitors . The author describes the public relations activities, including face facing land disputes, researchers suggested to maintain communication between internal departments , external as well as other stakeholders, so that the relationship of performance can work well and effectivel . That Mubadala Petroleum will continue to thrive increase its success in doing projects and producing oil and natural gas produced for the government and its people, and also introduce further that the company is better known outside parties and competitors .

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Dara, Febrina AchmadUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: media relations ; corporate social responsibility ; public relations activity
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Tina Fori Desiani M.
Date Deposited: 16 Oct 2018 07:57
Last Modified: 16 Oct 2018 07:57
URI: http://repository.uph.edu/id/eprint/1695

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