Penggunaan media sosial twitter oleh idol group Jkt48 dalam membangun hubungan baik dan menjaga loyalitas fans = Application of twitter by idol group Jkt48 in building good relationship and maintain the fans loyalty

Leonard, Laurentius (2015) Penggunaan media sosial twitter oleh idol group Jkt48 dalam membangun hubungan baik dan menjaga loyalitas fans = Application of twitter by idol group Jkt48 in building good relationship and maintain the fans loyalty. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

JKT48 adalah salah satu dari organisasi yang menggunakan media sosial twitter dalam bisnisnya. Penggunaan media sosial termasuk twitter sendiri sudah bukan merupakan hal yang aneh, termasuk di Indonesia. Para pengguna twitter kebanyakan adalah anak-anak remaja, sesuai dengan target market dari JKT48. Maka dari itu, JKT48 memilih untuk aktif di twitter. Dalam menggunakan twitter, JKT48 menggunakan strategi agar bisa membangun hubungan yang baik dengan fans. Hubungan baik yang terjalin tersebut dapat menjaga loyalitas yang dimiliki oleh fans. Penelitian ini menggunakan metode penelitian kualitatif dan bertujuan untuk mengetahui cara penggunaan twitter oleh JKT48 melalui akun twitter mereka dan para membernya agar bisa membangun hubungan baik dengan fans dan menjaga loyalitas fans mereka. / JKT48 is one of many organizations that using twitter in their business. The using of social networks including twitter is not a strange thing anymore, even in Indonesia. Twitter users are mainly teenagers, and they are fit perfeclty as the target market of JKT48. Because of that, JKT48 chose to be active in twitter. In using twitter, JKT48 use certain strategy so they can build good relationship with their fans. That good relationship can maintain the loyalty of their fans. This thesis is being researched using the qualitative method and the purpose of this thesis is to know the application of twitter by JKT48 so they can build good relationship and maintain the loyalty of their fans.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Leonard, LaurentiusUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: penggunaan twitter ; idol group JKT48 ; fans JKT48 ; membangun hubungan baik, menjaga loyalitas fans
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mrs Linda Dwiastuti
Date Deposited: 16 Oct 2018 07:58
Last Modified: 16 Oct 2018 07:58
URI: http://repository.uph.edu/id/eprint/1708

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