Peran public relations PT. Quattro Inti Indonesia dalam membangun brand awareness dan menjalin relasi dengan publik = The Role of public relations in PT. Quattro Inti Indonesia in building brand awareness and establish relations with the public

Dea, Ignes (2014) Peran public relations PT. Quattro Inti Indonesia dalam membangun brand awareness dan menjalin relasi dengan publik = The Role of public relations in PT. Quattro Inti Indonesia in building brand awareness and establish relations with the public. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

PT Quattro Inti Indonesia adalah perusahaan jasa pengiriman uang bagi kaum kelas menengah kebawah. Laporan Magang ini bertujuan untuk menjelaskan bagaimana strategi PT Quattro Inti Indonesia dalam membangun brand awareness dan menjalin relasi dengan public khususnya internal public seperti karyawan dan investor. Dalam PT Quattro Inti Indonesia, penulis diberikan tugas sebagai Public Relations untuk membangun brand awareness serta menarik calon investor untuk bekerjasama. Selain itu penulis juga diberikan tugas untuk menjalin relasi dengan karyawan serta investor dari PT Quattro Inti Indonesia. Konsep yang dipakai dalam Laporan magang ini adalah fungsi serta tujuan dari Marketing Public Relations, Brand awareness, Fungsi Public Relations dan Ruang lingkup Public Relations khususnya inernal public relations yang meliputi employee dan investor relations. Selama magang, penulis mempelajari bahwa penerapan Marketing Public Relations yang dipakai untuk membangun brand awareness dan menarik investor untuk bekerjasama adalah melalui presetasi yang dilakukan pada saat meeting dan website. Sedangkan untuk menjalin relasi dengan karyawan fungsi Public relations yang dipakai adalah Online Communications seperti group whatsapp dan email serta Face-to Face Communication seperti regular internal meeting. Saran penulis bagi PT Quattro Inti Indonesia adalah untuk memakai tools lain dari Marketing Public Relations seperti event yang mengundang media atau Marketing Tools seperti advertising untuk membangun brand awareness dan menarik calon investor. Untuk menjalin relasi dengan karyawan penulis menyarankan untuk lebih memakai tools-tools Public Relations seperti bullentin board ,internal communication audit dan employee newsletter. Dan untuk menjalin relasi dengan investor, penulis menyarankan untuk menerapkan strategi Public Relations seperti Annual meeting, proxy mailing dan analysis. / PT Quattro Inti Indonesia is a money transfer service company for the lower middle class. This internship report aims to explain how the strategy of PT Quattro Inti Indonesia in building brand awareness and establish relationships with the public, especially the public as internal employees and investors. In PT Quattro Inti Indonesia, the author is given the task as Public Relations to build brand awareness and attract potential investors to invest. Moreover, the author was also given the task to establish relationships with employees as well as investors in PT Quattro Inti Indonesia. The concepts used in this internship report is the function and purpose of Marketing Public Relations, Brand awareness, function and scope of Public Relations, especially internal Public Relations which includes employee and investor relations. During the internship, the author learned that the application of Marketing Public Relations to build brand awareness and attract investors to invests are through the company website and presentasion conducted at the meeting. Meanwhile, to establish relationships with employees, Public relations function are Online Communication such as whatsapp group and email also Face- to Face Communication such as regular internal meetings. Suggestions from the author for PT Quattro Inti Indonesia are to use other tools of Marketing Public Relations such as an event that invites the media or marketing tools such as advertising to build brand awareness and attract potential investors. The authors propose that more of Public Relations tools such as bullentin board, internal communication audits and employee newsletters to establish relationships with employees. The authors suggest to apply Public Relations strategies such as Annual Meeting , the proxy mailing and analysis to establish relationships with investors.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Dea, IgnesUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorMayasari, FitriaUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Public Relations ; Marketing Public Relations ; Brand Awareness ; Employee relations ; Investor relations
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Tina Fori Desiani M.
Date Deposited: 16 Oct 2018 07:58
Last Modified: 16 Oct 2018 07:58
URI: http://repository.uph.edu/id/eprint/1717

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