Aktivitas public relations Siloam Hospitals Lippo Village dalam menggunakan media sosial sebagai salah satu sarana kampanye dan promosi

Leonika, Philia (2014) Aktivitas public relations Siloam Hospitals Lippo Village dalam menggunakan media sosial sebagai salah satu sarana kampanye dan promosi. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Siloam Hospitals Group merupakan pemilik rumah sakit terbesar di Indonesia dengan standar internasional. Siloam Hospitals groups mengoperasikan 16 rumah sakit besar yang tersebar di 12 kota besar di Indonesia. Rumah sakit swasta berstandar Internasional merupakan suatu konsep dari Siloam Hospitals yang tentunya diimbangi dengan fasilitas lengkap rumah sakit dengan teknologi yang canggih, dan juga didukung dengan tenaga penunjang medis yang berpengalaman dan professional dalam bidang kesehatan. Siloam Hospitals Lippo Village merupakan salah satu rumah sakit milik PT. Siloam Hospitals International, Tbk. Dulunya, rumah sakit ini bernama Siloam Gleneagles. Siloam Hospitals Lippo Village terletak di area kota mandiri Lippo Village (dulu Lippo Karawaci) yang terletak strategis dan mudah dijangkau. Sebagai bukti kepedulian dan tanggungjawab kepada lingkungan dan sosial, Siloam Hospitals Lippo Village membuka Rumah Sakit Umum Siloam yang terbuka untuk umum, terutama untuk masyarakat sekitar yang kurang mampu. Siloam Hospitals Lippo Village selalu berusaha untuk menjaga hubungan, baik dengan publik internal dan publik eksternalnya. Oleh karena itu, semakin hari, Siloam Hospitals Lippo Village semakin berkembang. Penulis melakukan magangnya di Siloam Hospitals Lippo Village dan ditempatkan di divisi Network Resource Development sesuai dengan bidang studi Penulis. Pada kesempatan magang ini, Penulis melihat penerapan penggunaan sosial media yang dilakukan oleh Public Relations Siloam Hospitals Lippo Village, khususnya untuk berkampanye dan berpromosi. / Siloam Hospitals Group is the owner of the largest hospitals in Indonesia with international standards . Siloam groups operate 16 hospitals spread across 12 major cities in Indonesia . International standards of private hospitals is a concept of Siloam which must be balanced with full hospital facilities with advanced technology , and is also supported by an experienced medical support personnel and professionals in the health field . Siloam Hospitals Lippo Village is one of the hospitals owned by PT . Siloam Hospitals International , Tbk . Formerly , the hospital was named Siloam Gleneagles . Siloam Hospitals Lippo Village is located in the city area of Lippo Village (formerly Lippo Karawaci ) is conveniently located and easy to reach . As evidence of concern and responsibility to the environment and the social , Siloam Hospitals Lippo Village opened Siloam Hospital is open to the public , especially for communities that are less capable . Siloam Hospitals Lippo Village always strive to keep relationships, both internally and with the public external public . Therefore , even today , Siloam Hospitals Lippo Village is growing . The author did her internship program at Siloam Hospitals Lippo Village and are placed in divisions according to Network Resource Development Author field of study . In this internship opportunity , author sees the application of social media use conducted by the Public Relations Siloam Hospitals Lippo Village , especially for the campaign and promotion.

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