Aktivitas Brandx Indo dalam proses produksi TVC King Tomato sebagai produk baru = The activities of Brandx Indo in the process of production King Tomato TVC as a new product

Giovanna, Yerissa (2014) Aktivitas Brandx Indo dalam proses produksi TVC King Tomato sebagai produk baru = The activities of Brandx Indo in the process of production King Tomato TVC as a new product. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

BrandX Indonesia Advertising and Digital Agency berdiri sejak tahun 2011 merupakan biro iklan yang menwarkan jasa full-service. Dengan menerapkan prinsipprinsip marketing yang baik secara konsisten dan dipadukan dengan kekreatifitasan serta antusiasme tingkat tinggi, BrandX Indonesia berhasil mensukseskan para kliennya. Penulis melaksanakan magangnya dibawah naungan divisi marketing yang terlibat langsung dalam menangani beberapa klien baru khususnya King Tomato. King Tomato merupakan produk baru yang ditawarkan kedalam pasar, dimana tujuan dari King tomato ini adalah menciptakan brand awareness. Dalam mencapai tujuannya, BrandX Indonesia menggunakan televisi sebagai salah satu media untuk beriklan. Promotion tools ini digunakan dengan menggunakan ide yang kreatif serta antusiasme yang tinggi. Pembuatan TVC melalui tiga tahapan untuk menjadi iklan TVC yang dapat ditayangkan: pre production, production, dan post production. Penulis menyimpulkan, untuk mencapai tujuan dari pembuatan iklan King Tomato yaitu mencapai awareness dari target audience, maka dibuatlah iklan TVC. Saran dari penulis adalah dalam iklan TVC, sebaiknya ditambahkan manfaat-manfaat atau kegunaan tomat, hal ini berguna untuk mengedukasi audience supaya tidak hanya audience yang mengetahui keberadaan tomat saja yang tertarik dan BrandX dapat menggunakan promotion tools melakukan kegiatan promosi dengan melakukan event lomba memasak yang menggunakan bahan dasar tomat segar. Sehingga, dapat menyesuaikan dengan target audience. Melalui kegiatan tersebut audience akan lebih aware, merangsang terjadinya trial pada produk King Tomato. / BrandX Indonesia Advertising and Digital Agency was established in 2011 is the advertising agency services to offering full-service. By applying the principles of good marketing consistently and creativity and enthusiasm combined with a high level, BrandX Indonesia managed clients succeed. Author implement apprenticeship under the auspices of the marketing department directly involved in dealing with some new clients, especially King Tomato. Tomato King is a new product that is offered into the market, where the purpose of this tomato King is creating brand awareness. In achieving its objectives, BrandX Indonesia using television as a medium for advertising. This promotion tools used by using creative ideas and enthusiasm. Making TVC through three stages to become a TVC ad can be shown: pre production, production, and post production. The authors conclude, to achieve the goal of making the ad King Tomato, reaching awareness of the target audience, the ad made TVC. Advice from the author is in the TVC advertising, should be added the benefits or usefulness of tomatoes, it is useful to not only educate the audience so that the audience knows that a tomato BrandX interested and can use promotion tools promotional activities by using a cooking contest event basic ingredients of fresh tomatoes. Thus, it can adjust to the target audience. Through these activities will be more aware audience, stimulate trial at King Tomato products.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Giovanna, YerissaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPaulus, TangdilintinUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Promotion tools ; television commercial
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Depositing User: Ms Tina Fori Desiani M.
Date Deposited: 16 Oct 2018 07:59
Last Modified: 16 Oct 2018 07:59
URI: http://repository.uph.edu/id/eprint/1728

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