Strategi promosi pulau macan melalui media online oleh PT united adventures = Promotion strategy of tiger island village and eco resort through online media by pt united adventures

Putri, Dinda Dwi (2017) Strategi promosi pulau macan melalui media online oleh PT united adventures = Promotion strategy of tiger island village and eco resort through online media by pt united adventures. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pulau Macan Village and Eco Resort merupakan suatu tempat wisata yang terletak di Kepulauan seribu, Indonesia. Mereka menggunakan tema eco resort untuk menarik wisatawan dan menunjukkan kepada khalayak tentang kepeduliannya terhadap alam. Dalam mempromosikan tempat wisatanya, Pulau Macan Village and Eco Resort memanfaatkan beberapa media online seperti website, instagram dan facebook untuk memaksimalkan promosinya. Bagaimana strategi promosi Pulau Macan Village and Eco Resort melalu media online dalam menarik pengunjung adalah tujuan dari penelitian ini. Untuk menganalisa menganalisanya, penelitian ini menggunakan asumsi-asumsi teori Uses and Gratifications. Asumsi-asumsi teori ini digunakan untuk menganalisa tentang efektivitas promosi yang diberikan melalui media online oleh Pulau Macan Village and Eco Resort kepada khalayak. Penelitian ini menggunakan pendekatan kualitatif, dengan observasi dan wawancara yang mendalam kepada para key informan dan informan sebagai pengumpulan datanya. Hasil dari penelitian ini menyebutkan bahwa strategi promosi yang dilakukan oleh Pulau Macan Village and Eco Resort melalui media online internet untuk menarik pengunjung dikatakan efektif. Hal tersebut dikarenakan konten facebook, instagram dan terutama website mereka sangat menarik dan unik hingga pengunjung tertarik untuk mengunjungi beberapa media tersebut dan karena ketertarikan dan rasa keterlibatan yang muncul mereka memutuskan untuk mendatangi Pulau Macan Village and Eco Resort./ The strategy to promote tiger island through social media by PT united adventures.... tiger island village and eco resort is one of the tourist spot located in kepulauan seribu , Indonesia. They use eco resort theme to attract tourist and show them about the awareness for the nature. In order to promote the island they intend to use some of the online media such as website, instagram, facebook, to maximize their promotion. How the strategy to promote this tiger island village and eco resort through social media is the main purpose of this research. To analyze this research the writer use the assumption from Uses and gratifications theory. The theory of assumptions is being obtained to analyze the effectiveness of tiger island village and eco resort through online media strategic promotion. The writer use qualitative approach by observed and interviewed the key informan and informan to collect data. The result of this research stated that the promotion of tiger island village and eco resort by online media is effective. This happen due to their facebook content, instagram, and also their website that is very attractive and that makes the tourist interested to visit the tiger island village and eco resort.

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