Penerapan promotion mix yang dilakukan PT. Triputra Maju Bersama = Application of promotion mix by PT. Triputra Maju Bersama

Riadi, Kevin Ananta (2014) Penerapan promotion mix yang dilakukan PT. Triputra Maju Bersama = Application of promotion mix by PT. Triputra Maju Bersama. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penulis melaksanakan kegiatan magang dari tanggal 28 Januari sampai dengan 28 Juni di PT. Triputra Maju Bersama dan ditempatkan sebagai staff sales marketing dalam Divisi Pemasaran dan Penjualan. PT. Triputra Maju Bersama menerapkan konsep-konsep pemasaran dan promosi guna meningkatkan brand awareness dan market share. Maka Penulis diberi tanggung jawab dalam menerapkan promotion mix dalam usaha pemasaran dan penjualan dairy product kepada masyarakat. Kegiatan tersebut sesuai dengan promotional tools oleh Belch dan Belch (2012,18): Advertising, Direct Marketing, Personal Selling, Internet Marketing, Sales Promotion, Publicity yang merupakan Promotional Tools. Dengan kegiatan yang dilaksanakan, penulis menyarankan penerapan promotion mix dilakukan dengan melihat kondisi pasar dan konsumen yang bersifat dinamis dan berubah-ubah agar promosi dan pemasaran produk susu kandang sapi, yogurt kandang sapi dan pupuk kandang sapi yang diproduksi PT. Triputra Maju Bersama berjalan dengan efektif dan efisien. /The author conducting an internship program from January 28 to June 28 at PT. Triputra Maju Bersama and was placed as a staff Sales marketing in the Marketing and Sales Division. PT. Triputra Maju Bersama applies the concepts of marketing and promotion in order to increase its brand awareness and market share. The author was given the responsibility of implementing the promotion mix in the business marketing and sales of dairy products to the public. This activity is in accordance with the promotional tools by Belch and Belch (2012.18): Advertising, Direct Marketing, Personal Selling, Internet Marketing, Sales Promotion, Publicity. With this activity was conducted, authors suggest the application of promotion mix is done by looking at the condition of the market and consumer which is dynamic and changeable order promotion and marketing of products: Susu Kandang Sapi, Yogurt Kandang Sapi and Pupuk Kandang Sapi that manufactured by PT. Triputra Maju Bersama run effectively and efficiently.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Riadi, Kevin AnantaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSuratmo, L.Y. JokoUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: sales marketing ; promotion mix ; brand awareness ; market share
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Tina Fori Desiani M.
Date Deposited: 16 Oct 2018 07:59
Last Modified: 16 Oct 2018 07:59
URI: http://repository.uph.edu/id/eprint/1732

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