Implementasi fungsi dan strategi public relations dalam proses rebranding dari aston paramount menjadi atria hotel = Function and strategy implementation of public relations in the rebranding process from aston paramount to atria hotel

Otniliem, Rizal Irwanto (2017) Implementasi fungsi dan strategi public relations dalam proses rebranding dari aston paramount menjadi atria hotel = Function and strategy implementation of public relations in the rebranding process from aston paramount to atria hotel. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Public relations merupakan sebuah perencanaan komunikasi yang terstruktur dengan baik guna membina suatu hubungan antara perusahaan dengan publik. Tentu saja public relations mempunyai fungsi dan strateginya tersendiri untuk menghadapi setiap permasalahan yang ada dalam perusahaan. Pada penelitian ini, peneliti ingin meneliti mengenai bagaimana PT. Paramount melakukan rebranding dari Aston Paramount menjadi Atria Hotel sehingga fungsi dan strategi seorang public relations dilihat dan bagaimana cara mengimplementasikannya. Untuk itu, peneliti menggunakan metode penelitian studi kasus. Fungsi dari public relations adalah untuk menunjang aktivitas utama dari manajemen perusahaan dan membina hubungan baik dan harmonis antar perusahaan dengan publiknya. Untuk mengetahuinya, seorang public relations harus mengidentifikasi segala sesuatu yang berhubungan dengan opini, persepsi dan tanggapan sehingga mengetahui apa yang ingin disampaikan oleh publik. Secara strategi, public relations sebelum menghadapi segala permasalahan, harus memulai dengan penelitian yang mendalam untuk mengetahui apkah keinginan publik./ Public relations is a communication plan that is structured in order to foster a relationship with the public. Of course, public relations has its own function and its strategy to deal with any problems that exist in the company. In this study, researchers wanted to examine on how PT. Paramount rebranding of Aston Paramount into Atria Hotel so that the function and strategy of a public relations visits and how to implement it. To that end, researchers used the method of case study research. The function of public relations is to support the main activity of the company management and establish a good relationship and harmony between the company and its publics. To find out, a public relations must identify everything connected with the opinions, perceptions and responses so they know what is to be conveyed to the public. By strategy, public relations before the face of all the problems, should start with in-depth research to find out What is a public desire

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Otniliem, Rizal IrwantoUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPamungkas, SigitUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Public Relations; Marketing Public Relations; Function Implementation of Public Relations
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Mr Samuel Noya
Date Deposited: 16 Oct 2018 08:00
Last Modified: 16 Oct 2018 08:00
URI: http://repository.uph.edu/id/eprint/1740

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