Upaya-upaya pemasaran sosial wwf indonesia dalam kampanye isu-isu konservasi

Nathania, Catherine (2015) Upaya-upaya pemasaran sosial wwf indonesia dalam kampanye isu-isu konservasi. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Setiap tindakan dan kegiatan yang dilakukan oleh manusia memberi dampak bagi lingkungan alam sehingga alam mengalami perubahan. Banyak tindakan manusia yang memberi dampak negatif, yaitu membuat kondisi iklim yang semakin buruk. Kondisi perubahan iklim seperti ini akan lebih cepat memicu bencana, kerusakan lingkungan dan hutan, serta kepunahan pada hewan. Berdasarkan fakta yang tersedia, banyak pihak yang mulai menyadari akan perlunya sebuah perubahan sehingga kondisi alam tidak semakin buruk. WWF Indonesia sebagai salah satu lembaga konservasi alam terbesar di Indonesia, sudah melakukan banyak cara untuk menjaga agara bumi tidak semkin rusak, salah satunya dengan berkampanye kepada masyarakat. Oleh karena itu diadakan penelitian lebih dalam pada WWF Indonesia, mengenai upaya-upaya pemasasan sosial WWF Indonesia dalam kampanye isu-isu konservasi. Pengumpulan data dilakukan tinjauan langsung ke lapangan, yaitu melakukan wawancara mendalam dengan dua key informant. Selanjutnya data diolah dengan mereduksi data, penyajian data, dan pengambilan kesimpulan Dari hasil penelitian dapat dibuktikan banyak sekali upaya-upaya yang dilakukan oleh WWF Indonesia dalam kampanye isu-isu konservasi dalam berbagai bentuk. Upaya yang dilakukan WWF Indonesia juga terus berubah seiring dengan perubahan yang terjadi di masyarakat. / Every action and activities performed by humans give effect to the natural environment, therefore the climate is changing. Many people’s action give a negative impact, which makes the climatic conditions are getting worse. Conditions of climate change such as this would be trigger disasters rapidly, environmental damage and forests, as well as the extinction of animals. Based on the facts available, many people are beginning to realize the need for a change, so that the natural condition won’t getting worse. WWF Indonesia as one of the largest nature conservation organizations in Indonesia, has been doing a lot of ways to keep the earth from getting more damage, one of the ways is a campaign to the public. Therefore, more research conducted in the WWF Indonesia, the efforts of WWF Indonesia's social marketing campaign conservation issues. Data collection was conducted by reviews directly to the field and do in-depth interviews with two key informants. Furthermore, the data is processed by data reduction, data presentation, and conclusions From the results of this study demonstrated a lot of efforts undertaken by WWF Indonesia in campaign conservation issues in a variety of forms. Efforts made by WWF Indonesia also continues to change with the changes in society.

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