Aktivitas pemasaran melalui media sosial Instagram yummy box = Marketing activities through the yummy box Instagram social media

Sintya, Eugenia Rana (2021) Aktivitas pemasaran melalui media sosial Instagram yummy box = Marketing activities through the yummy box Instagram social media. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Dewasa ini, kemajuan teknologi sudah bertumbuh dan berkembang cukup cepat, mulai dari tradisional menjadi modern. Pada era globalisasi ini, perusahaan start-up mulai berkembang sangat pesat dan saat ini kita bisa melihat bahwa sudah banyak perusahaan startup yang berhasil menemukan target pasar yang diinginkan. Hal ini bisa dilihat dari bagaimana cara manusia berkomunikasi yang sudah beralih ke komunikasi digital seperti melalui media sosial. Saat ini, media sosial seperti Instagram sudah menjadi jembatan manusia untuk berkomunikasi dan mengarahkan pendapat. Di dalam perusahaan ini, terdapat divisi Yummy Box yang sudah menerapkan komunikasi digital untuk melakukan sebuah promosi produk atau yang kita kenal dengan pemasaran. Perusahaan yang bergerak di bidang makanan online ini, mengandalkan Generasi Millenial untuk ikut ambil dalam pertumbuhan start-up. Adapun demikian, kesimpulan yang dapat diambil yaitu aktivitas di dalam media sosial terutama Instagram mengalami kenaikkan yang cukup baik dalam jumlah produk penjualan. Produk yang dijual antara lain adalah catering makanan online yang terjual sebanyak 22,86%. Media sosial yang digunakan untuk mempromosikan produk juga fokus hanya menggunakan platform Instagram sebagai jembatan antara penjual dan pembeli. / Nowadays, technological advances have grown and developed quite rapidly, from traditional to modern. In this era of globalization, start-up companies are starting to grow very rapidly and now we can see that many startup companies have succeeded in finding their desired target market. This can be seen from how humans communicate which have switched to digital communication, such as through social media. Currently, social media like Instagram have become a human bridge to communicate and direct opinions. Within this company, there is a Yummy Box division that has implemented digital communication to carry out a product promotion or what we know as marketing. This company engaged in the online food sector, relies on the Millennial Generation to take part in the growth of start- ups. Meanwhile, the conclusion that can be drawn is that activities on social media, especially Instagram, have increased quite well in the number of sales products. Products sold include online food catering, which sold 22.86%. Social media used to promote products also focuses on only using the Instagram platform as a bridge between sellers and buyers

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