Aktivitas public relations dalam mengelola media sosial instagram sebagai sarana publikasi PT Global Medik Persada = Activities public relations in managing social media Instagram as a means of publication PT Global Medik Persada

Kristiana, Meilie (2021) Aktivitas public relations dalam mengelola media sosial instagram sebagai sarana publikasi PT Global Medik Persada = Activities public relations in managing social media Instagram as a means of publication PT Global Medik Persada. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Era globalisasi adalah proses sosial dimana halangan-halangan bersifat geografis pada tatanan sosial budaya semakin menyusut dan setiap orang kian sadar bahwa mereka semakin dekat satu sama lain dengan adanya teknologi. Instagram salah satu media sosial yang menekankan penggunanya untuk mempublikasikan foto maupun video yang cukup menarik dan singkat sehingga membuat masyarakat menjadi lebih responsive. Mayoritas masyarakat Indonesia dalam menggunakan dan memanfaatkan aplikasi secara online, seperti melakukan transportasi online, belanja online dan media sosial. Hal ini memberikan peluang bagi PT Global Medik Persada untuk menjadikan media sosial instagram sebagai sarana publikasi. Dalam kegiatan magang yang telah berlangsung selama empat bulan di PT Global Medik Persada, pemagang memfokuskan kegiatan magang dengan meningkatkan kegiatan public relations melalui sosial media Instagram yang bertujuan memberikan pesan yang dapat diterima audience dan juga informasi yang dapat mengedukasi audience./ The globalization is a social process in which geographical barriers to the socio-cultural order are decreasing and everyone is aware that they are getting closer to one another with technology.. Instagram is one of the social media that emphasizes its users to publish photos or videos that are interesting and short enough to make the public more responsive. The majority of Indonesians use and utilize online applications, such as online transportation, online shopping, and social media. This provides an opportunity for PT Global Medik Persada to make Instagram social media as a means of publication. In an internship that has been going on for four months at PT Global Medik Persada, interns focus on activities by increasing public relations activities through social media Instagram which aims to provide messages that the audience can receive and also information that can educate the audience.

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